How Can You Advertise on Instagram?

How To Use Instagram For Advertising

You know what I say when someone asks me “Can you advertise on Instagram”?

My reply is usually this: “Where have you been?”

While Instagram was first launched as a photo sharing app, it has now matured into something much more. It is now one of the best marketing platforms in the world.

With over 1 billion active users worldwide, Instagram is the ultimate marketing machine. The app has leveraged it’s huge chunks of data to allow for very powerful targeted marketing.

Surprisingly, the answer to “How can you advertise on Instagram? remains a mystery to most.

Lucky for you, throughout this post, I am going to share with you not just how to advertise on Instagram but how to actually do it effectively.

How Effectively Can You Advertise on Instagram?

While there are plenty of options to how you can advertise on Instagram, not knowing what you are doing can only end in you losing a lot of money.

You need to learn how you can advertise on Instagram to get the most value out of every dollar you invest on the platform.

With the right knowledge, Instagram has the highest ROI (return on investment) when compared to other social media marketing platforms.

So how can you advertise on Instagram effectively? Let’s dive into it, shall we?

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Why Every Business Should be Advertising on Instagram

Different businesses have different marketing goals for each campaign. Luckily, Instagram has an option available for any business at any stage.

Whether you are a small, medium, or large business, there’s a good chance that Instagram has the right advertising tools for you.

The platform can help you in driving brand awareness for your business, generating leads and pushing sales for your products. You get the chance to reach a very large audience and engage with them at relatively lower cost.

Using the Instagram Ad Types

On Instagram, you can set up an Ad that primarily focuses on reaching a larger audience of your targeted specification. You can also do the same with user engagement.

Ad formats for Instagram include videos, photos, slideshows, carousels, and stories.

Advertise Through the Use of Engaging Photos

One of the most important tips on how can you advertise on Instagram is the use of highly engaging photos.

A Photo Ad includes one simple photo in square or landscape format. It is one of the easiest Ads to set up since you only require a single image.

To set up an Instagram Photo Ad, you need to take a photo of your product in an interesting and creative way.

You can, however, do some graphic design with Photoshop or a simple editing app like Canva. The only thing you should keep in mind is that you need to avoid having a lot of text on your photos.

Photos with less text tend to reach way more people than those with lots of text. Instagram might end up not approving your ad too if they notice it has a lot of text.

How to Use Instagram Video Ads

While you could only have 15-second videos in the past, things have now changed to allow for 60-minute-long videos on Instagram.

Video Ads have much higher engagement than other forms of advertising so you would be missing out on a lot if you don’t use them. Apart from the engagement, Video Ads also have much higher reach.

You can use simple original video that’s short and clear for your Video Ads. Most people, however, leverage video editing software to create the ultimate ads. It doesn’t have to be super-complicated programs like Adobe Premiere either. Simple web apps like Animoto normally work best.

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Instagram Carousel Ad

A carousel is simply a way to display related posts. You can leverage this tool to showcase a variety of products to your audience.

Unlike other Instagram ads, you need to run the Carousel Ad from your connected Facebook page.


There is an option to create a Carousel Ad right there on your Facebook page, but you can also use the power editor.

One major advantage with a Carousel Ad is that there is a call to action button that can take your audience right onto your website.

Instagram Slideshow Ads

Since Slideshow Ads appear as videos on an Instagram user’s feed, they’re quite similar to Video Ads.

The main difference between a Video Ad and a Slideshow Ad is that a slideshow is a series of still photos.

Instagram Stories Ads

Stories Ads are one of the newest kind of Ads available on Instagram. These are full-screen Ads that appear in the stories feed.

Stories are very similar to Snapchat videos. This is because you can only share content for a limited amount of time. On Instagram, this is usually 24 hours.

With Stories Ads, you can advertise with both video and photo content.

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Creating an Instagram Ad

Now that you have learned the truth about how can you advertise on Instagram, let’s create an Ad.

Creating an Ad is easy if you know what you are doing.

All you have to do is first link your account to your Facebook Page. You can also find an option to advertise with Instagram Ads when on Facebook.

You can then go to the Ad manager to create your campaign.

For your Ad to run on Instagram, you will need to select an Instagram Ad set. You will have to define who you would like to see the Ad and how much money you are willing to spend.

Publish the Ad and start monitoring its performance. You can leverage A/B testing to figure out what ideas really work.

How Much Do Instagram Ads Actually Cost?

Instagram’s advertising model involves Cost per Click and Cost per Mille.

The average cost of advertising on Instagram is a bit higher than that on Facebook Ads. It, however, is much more than worth it when you compare the level of engagement.

The cost is usually around $0.80 per click. The variation in cost will depend on the targeted audience, time of day, competition and day of the week among others.

You also have the choice of opting for either the lifetime or daily budget so you can keep tabs on how much you spend every day.

Learn how you can save money on Instagram Ads.

So Can You Advertise on Instagram?

Now that you know the answer to the question “Can you advertise on Instagram”, all that’s left is to put what you have learned into action.

Leverage the cheaper costs associated with Instagram advertising and advertise effectively so your business growth can skyrocket.

Do not hesitate to leave a comment or question regarding how can you advertise on Instagram down below.

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ArticleHow Can You Advertise on Instagram?

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