An Expert Guide to SEO for Beginners

An Expert Guide to SEO for Beginners - SEO, Business, Guide

Are you searching for the best SEO for beginners guide?

Your business will have increased its visibility on the Internet if you’re using SEO or search engine optimization. SEO is one of the best ways to get more traffic to your website and all that can bring.

However, the process of SEO can be daunting. Getting your projected results takes time. It’s not a process that can give you results instantly, especially if you’re not too sure of what you’re doing.

With that said, it’s a good thing you’re looking for guides to SEO for beginners.

There are many SEO guides and tutorials on the internet.  However, most of them aren’t beginnerfriendly. That’s why I made this blog post.  

Today, I’ll give you a rundown on SEO for beginners. After reading this, I’m sure you’ll get what SEO is and how to do it in a way that will have the best results for your business.

SEO for Beginners

Since this blog post is about SEO for beginners, I’ll start this by defining what SEO is.

SEO or Search Engine Optimization is the process of adapting a website or a web page to suit the algorithm of a search engine. Moreover, SEO is a series of strategies and techniques used to increase the number of visitors to a website.

The process of SEO makes changes to your website so search engines like Google can find it easily.

Google runs over 40,000 search queries every second and over 3.5 billion searches per day. With that number, it’s impossible for you to reach your target audience if you’re not using SEO.

Google will likely ignore your website, and won’t include it on the search results.

In that case, you have to make an extra effort when getting leads or traffic, because people who are interested in products like yours won’t be able to find your website.

That’s why  SEO is essential to your business website. It can increase traffic to your website to possibly increase your sales.

How SEO Increases Website Traffic

This SEO for beginners guide will teach you how SEO can help your business website to increase your traffic.

The first thing you need to know is the process of SEO. Search engine optimization makes changes to your website so it can have the possibility to reach a high rank in search results. The higher you are in the search ranking, the more traffic or visitors you’ll get.

The high-rank websites will appear on the first page of the search result page. Usually, sites on the first page of the results get more visitors.

As a business owner, it’s essential for your website to rank high on a search engine result page or SERP. It’ll help you increase your visibility to your target audience.

Remember, people often choose to do business with the brands that they give them convenience. If they see your website at the top of the search results, there is a big possibility that they’ll click on it and do business with you.

Also, having a high SERP placement increases your brand’s authenticity and credibility. It’ll show your potential customers that your brand is legitimate enough to be suggested to them by Google.

Having a high rank on search results can benefit your business. However, keep in mind that there’s much work to do to make your website appear on the first page of search results.

To give you an idea, take a look at these tips to rank higher in search results.

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Tips on Getting a Higher Rank in Search Results

There are many blog posts about SEO techniques and tactics on the Internet. Some of them are useful, but aren’t helpful if you have no experience in doing SEO.

Since this is blog post is about SEO for beginners, I’ll talk about the basics things that will give you an idea of how to reach a higher rank in search results.

SEO Habits That You Must Do

There are many ways you can achieve a good ranking on search engine results. You don’t need to follow a complex process. All you have to do is remember and follow these guidelines to help you in increasing your website’s visibility on the Internet.

  • Post high-quality content – Your posts should be interesting and engaging. People will remember your website if you’re posting good and high-quality content.

Remember, posting high-quality content can increase your visibility. By doing this, there’s a high chance that your visitors will recommend or share your website on social media.

  • Include keywords in your webpageKeywords are ideas and topics that define what your content is about. They’re the words or phrases that searchers enter into search engines. If you boil down everything on your page — all the images, video and content — to simple words or phrases, those are your primary keywords.

    As a website owner, you want the keywords on your page to be relevant to what people are searching for, so they have a better chance of finding your content among the results. In that case, always add a keyword to your web page title, meta descriptions, and content.

Keywords are important because they are the linchpin of SEO. They are the link between what people are searching for and the content you are providing to fill that need. It can help you increase your website visibility to search engine results.

  • Manage backlinks properly – Backlinks are links from other websites that lead to yours. Monitoring your backlinks is as important as building them because Google uses backlink health to determine the reputation of your site.

If you have quality backlinks, that means your website is popular enough to appear in the top part of search results.

  • Post long content – As much as possible, you must create and post long content as it’ll contain more keywords. It’ll increase your visibility and rank in search results.

However, avoid writing nonsense in your content just to make it seem longer. Make sure to write content that is valuable and useful to your visitors. Otherwise, your long content will bring a bad reputation to your website.

  • Make use of Internal Links – Internal links are links that lead your visitors to another page of your website. Adding internal links is one of the easiest ways to increase traffic to your other content.

Internal links can increase your website’s rank on Google search results. Google prioritizes websites with easytofind content.

  • Create a sitemapA sitemap is a model of a website’s content designed to help both users and search engines navigate the site. A sitemap can be a hierarchical list of pages organized by topic.

With this, search engines will be able find your website easier. Creating a sitemap isn’t actually for beginners, but fortunately, you can use SEO for beginners tools for it. There are a lot of them online.

  • Create a user-friendly interface – Your website needs to be user-friendly. It shouldn’t be complex or else your visitors will look for another website that’s easier to use.

 

  • Remove bad links – Remember, you must monitor your backlinks. If you have bad or suspicious links, make sure to remove them.

These toxic links have a horrible effect on your website. They can eat your whole website alive and send it down the search engine results pages besides slapping it with Google Penalties.

So make sure to determine which links are bad and remove them immediately. If you can’t remove the suspicious links, create a disavow report and submit it to Google’s Disavow Tool.

 

  • Have a mobile-friendly version of your website – Most people are surfing the Internet using their mobile devices. If you have a mobile-friendly version of your website, it’ll give you an advantage because Google has a mobile-friendly algorithm.

With this, your website will also gain more traffic or leads from people who are using their mobile phones to find it.

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SEO Habits or Tactics to Avoid

 

Some of the strategies or tactics of SEO for beginners can sometimes backfire if not done properly. Your website might even be removed from the topmost search results if you’re abusing or misusing some SEO processes.

Here are some of the SEO tactics that you need to remember to avoid making violations.

  • Make sure to get SEO tips from experts – Some blog posts about SEO for beginners will encourage you to use “fast and effective SEO techniques that don’t require time or work”. Those websites likely just want to scam money from you, since Google already banned most of the methods that fit that description.
  • Don’t use irrelevant links – Many blog posts regarding SEO for beginners will tell you this. Having links from unrelated sites will have a negative effect on your website. Always keep your links related to your business or industry.
  • Never over-optimize anchor text – Always use your brand name instead of keywords in some of your links.
  • Avoid getting links from blog networks – Links from blog networks are often considered spam.  The consequences for using these are almost the same as those for having suspicious or bad backlinks.
  • Avoid keyword stuffing – Years ago, using too many keywords could help you reach a high rank on search results. But now, this isn’t working anymore. Google might penalize your website if you’re still doing this.
  • Join our Private Facebook Group

Final Thoughts on SEO for beginners

In this blog post, I talked about SEO for beginners and covered pretty much everything you need to know on how SEO can help your website.

SEO can help in increasing your website’s visibility on the Internet. It’s a series of processes that’ll make your website easier to find.

Doing SEO on your website must be done cautiously. Improper SEO can result in consequences that may affect your website’s reputation on the Internet.

Practice all the tips and guidelines I mentioned earlier: create high-quality content, make a user-friendly interface, and so on. And avoid making violations or you’ll get penalized by Google.

You can also consider hiring an SEO company to ensure that you’ll get the best results.

If you have questions about SEO for beginners, leave them in the comments below.

Meta Description: Are you searching for ann SEO for beginners guide? Want to know how to increase website traffic? Search no more because an easy handbook to SEO is here!

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Author: Mike Marko
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Article: An Expert Guide to SEO for Beginners

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