Becoming a LinkedIn Marketing Expert

Smart Ways to Be a Linkedin Marketing Expert - Social Media, Marketing, Linkedin

Want to become a LinkedIn marketing expert?

 LinkedIn is one of the biggest social media platforms which makes it an excellent place to market your business. If you haven’t been marketing on LinkedIn, or at least tried, then you’re totally missing out.

But since not everyone knows how to excellently market their business on LinkedIn, I totally understand why you haven’t tried.

It took months for me to learn how to market on LinkedIn.

However, you don’t have to go through so much as I did to become a LinkedIn marketing expert. 

Want to know the secret? 

I’ll be sharing the LinkedIn marketing secrets in this blog. 

In this post, you’ll know some of the ways to rapidly change your marketing skills and become a LinkedIn marketing expert. 

How to Become a LinkedIn Marketing Expert 

No matter what you learn here, you have to keep in mind that becoming a LinkedIn marketing expert is not something you can just achieve in a snap.

You have to apply the things that you learn and do them right.

So, to speak, you can only become a LinkedIn marketing expert by actually using the platform to market your business. I’ll give you tips on how you can do just that. 

Once again, you’ll have to put them into practice if you want them to work. Are you ready? 

Here are the keys to becoming a LinkedIn marketing expert. 

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Making Your Profile 100% Complete 

Your profile is where you create a lasting impression for your brand. It’s important to make your profile 100% professional since LinkedIn is filled with professionals. 

The first rule to making a professional profile is actually completing it. You also need to make sure that all necessary information about your business are posted in your profile. 

The location, years in the business, and everything you want them to know should be on your profile.

This shows that you’re serious in getting some business done on the platform. On top of that, this makes it easier for your potential clients to know more about you and what you have to offer.

Your profile should make it easy for users to connect with you. You may use photos and other branding stories to keep your profile fun and lively.

Doing all those things will depict your company as genuine, transparent, and professional. Thus, this will make people trust you and your business more.

Specify your Audience and Goals 

Being a LinkedIn marketing expert means being able to specify your audience and your goals. When planning a marketing strategy, you need to have a deep understanding of your target audience and your desired outcome. 

Granted that social media platforms are full of people with different perspectives, you can’t win all of them. You’ll end up wasting your resources trying to win people who are not interested with your business. 

To identify your target market, you need to know the purpose why you need to do it. Knowing your purpose will help you determine your success. Consequently, knowing your target market will help you determine the kind of content that you should post. 

To help you with this, you need to make a list of your business goals. Use the list below as a sample for the things a LinkedIn marketing expert might aim for when using this platform:


  • Increasing brand awareness and engagement,
  • Having high-quality sales and leads,
  • Having higher in-store traffic or,
  • Improving the business’ ROI or return on investment.

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Publishing and Sharing Quality Content

For you to grow the scope of your reach, you need to publish content that your target audience finds interesting. You also need to be consistent when doing this. 

It won’t be enough for you to connect with your target market once. Verify this with any LinkedIn marketing expert. 

You need to be as consistent as possible when publishing valuable content. This creates consistency on your target audience’s feeds and in their minds.  

Quality content are those that are relatable to your audience and are, at the same time, relevant to your business. They can be posts that are able to motivate, inspire, or answer their questions.

You don’t always have to just come up with original content. I mean that’s good and all, but you can also use other people’s work to support your content. For instance, you can use quotes from famous thinkers in your industry.

You can also share LinkedIn marketing tips from another blogger or share news about marketing tips from news websites. 

This is a big part of becoming a LinkedIn marketing expert. Showing your audience that you’re consistent and that you’re capable of creating and maintaining content for your business.

Increasing Engagement by Uploading Content

LinkedIn marketing experts use multimedia content to effectively improve engagement.

One way to capture the interest and attention of your audience is through photos and videos. Posts that have images receive 98% more attention. To keep your audience interested, you’ll  need to share multimedia content as much as possible.  

Compared to photos, videos are more engaging. Sharing a YouTube video will help you achieve a higher share rate. This platform allows YouTube videos to play automatically.

You can also upload your own videos on LinkedIn. Videos that are directly uploaded to LinkedIn have a higher priority in algorithm. 

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LinkedIn Search Optimization


Learning Search Engine Optimization (SEO) and applying it to your marketing campaign is another effective way to become a LinkedIn marketing expert. 

You can start using SEO so clients can easily find you on profiles and publications on LinkedIn. This way, SEO won’t be for your website anymore. 

For instance, you can use keywords for your content on LinkedIn. For this to be effective, you’ll need to find out which keywords your audience search for. 

Look for currently trending keywords. This way, your content will be easier to find. 

As a LinkedIn marketing expert, you should tag other connections or members in your posts so that you can increase the engagement rate. 

To make yourself more visible, you can also participate in groups. 

Last but not the least, you have to optimize your profile. If you have completed your profile, then you have gone a long way, my friend.

You’ll need just a bit more polishing to make SEO effective by keyword-optimizing job titles and descriptions. 

Incorporating LinkedIn Ads 

One thing that can help you get amazing leads when using LinkedIn as a platform is the ads. They have great targeting options that any LinkedIn marketing expert would use. 

The 3 basic types of LinkedIn ads are:


  • Sponsored content,
  • Sponsored Mail, and
  • Text ads.


I’ll break down and discuss each of these ads to make it easier for you to choose which one to use for your LinkedIn marketing expert campaign. 

Sponsored Content 

Sponsored content is promoted directly on the feed of your target audience. 

Since LinkedIn has refined targeting options, you can set your preferred audience based on the job type or the educational level. 

You need to be very careful when setting the audience parameters for this ad for it to be successful. Using this ad will help you raise awareness when it comes to company events or promotions. It also gives your audience the option to leave a comment or engage through it. 

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Sponsored Mail 

Sponsored mail is a special type of ad that LinkedIn marketing experts should learn. This ad is unique to LinkedIn. 

This type of mail will go directly to the user’s inbox. It also only delivers to those active members of the platform.

It has a fee-per-send option that you can use to send personalized messages to your target audience.

 This type of ad is very useful when you want to personally invite your audience to take part in company events and promotions.

Text Ads

If sponsored mail has a fee-per-send option, Text Ads possess a pay-per-click platform. Text ads appear on profiles, home pages, groups, and search pages. 

This type of ad is very simple. It’s very easy to make and easy to disperse. It works very well especially when you do your targeting well. 

The type of ad helps drive traffic to your website. It also helps attract potential customers.

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Final Thoughts on Becoming a LinkedIn Marketing Expert 

As a LinkedIn marketing expert, it’s expected for you to take advantage of LinkedIn’s key feature which is building connections.  

Becoming a LinkedIn Marketing Expert means that you should use LinkedIn’s features wisely. You have to make sure that you have completed your profile and have posted necessary information about your business. 

You also need to define your goals and your target market. 

LinkedIn marketing experts also make sure that they post quality content and are very consistent when doing so. They also upload multimedia content to improve their reach.

Also, LinkedIn marketing experts use SEO on their LinkedIn profiles and incorporate LinkedIn ads to their strategy. 

Those tips should be enough for you to be a successful LinkedIn marketing expert. 

If you have any questions on becoming a LinkedIn marketing expert, just leave them in the comments below.


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