Beginner’s Twitter Basics for Business

Beginner’s Twitter Basics for Business

Is it your first time to use Twitter for business?

If you’re just a starter, you definitely need this beginner’s Twitter basics for business. This will give you an idea of what you should do to be successful on this platform.

Success doesn’t come easily and that’s why having a presence on Twitter isn’t enough. Keep in mind that there are a lot of things to do besides tweeting.

Twitter can bring a lot of possibilities to your business. You just need to understand how to use it effectively. To help you succeed on this platform, here are Twitter basics for business.

Learning Twitter Basics for Business

Your first steps on Twitter are important. Starting your marketing campaign on this platform with the right things will eventually give you good results.

Are you wondering where to start with your Twitter marketing plan? Let’s find that out in this Twitter basics for business.

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Make an Interesting Business Profile

For starters, making an interesting business profile is the first thing to do. Since you’re using Twitter for business, your Twitter profile should look professional. Doing this will help you attract your target audience.

To make an interesting profile, you need to sign up first. Make sure to provide a valid email address or phone number when signing up. Either of the two is needed in verifying your newly created account.

Once you’re done signing up, consider following these Twitter basics for business. This will help you stand out from your competitors.

Always Use Appropriate Pictures

After signing up, you’ll be asked to upload a profile picture. Always remember to use appropriate pictures.

Your profile shows the world who you are. With that said, consider choosing a profile photo that visually represents your business or brand.

The profile picture of your Twitter account will not be only visible on your profile page. Same as other social networks, your profile picture will also appear as an icon in every Tweet you post.

Aside from the profile picture, you also need to use an appropriate image on your header photo. Usually, businesses use event photos or image that highlights their work and team.

To better help you, here are some things to consider when choosing an image:

  • The recommended image size for your profile pic is 400×400 pixels.
  • The Twitter header image should have a size with 1500×500 pixels.
  • On mobile, the Twitter header will be cropped to a 2:1 aspect ratio.

Make Use of the Bio Section

Your business profile on Twitter should use its bio to tell what makes your business special and different. Consider using it to provide useful information about your business such as store hours, location, or website.

Aside from giving details about your business, you can use it for different purposes. Some business profiles are also using the bio section to send followers to a capture page. A capture page is web page that appears in response to clicking on an online advertisement

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Aim Tweets to Target Audience

Having a presence on Twitter isn’t enough. You should also post tweets and engage with your followers.

Your Twitter profile should provide high-quality contents to its followers. For example, some business profiles tweet solutions to the problems of its audience. Doing the same is a great way to establish yourself as an authority on your niche.

Avoid posting a random tweet just for the sake of tweeting. Your tweets should be relevant to your niche. This will help you stand out from your competitors.

Lastly, make use of 280 characters. This update from Twitter in 2017 allows you to be more creative in your tweets.

Building Your Twitter Following

Your high-quality contents and tweets will mean nothing if you have no followers. Your followers are the key to your success. That’s why you need to get a lot of followers as much as possible.

The easiest way to get followers on Twitter is using the unspoken rule of reciprocity. Find people in your niche or target audience and follow them. There’s a high chance that they’ll follow you back.

Just a reminder, don’t exceed Twitter’s allowed follow limit per day. You can only follow 10% more than your number of followers.

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Don’t Automate Everything in Your Account

Automating everything will turn your Twitter account into a complete chatbot. This will make your account looks unreliable.

It’s true that many business pages are using automation. They are getting benefits from it because they’re doing it the right way.

The key to using Twitter automation well is to be selective about what and how you automate. Here are some good examples of Twitter automation:

  • Scheduling tweets in advance instead of manually tweeting everything.
  • Using a social media management tool to automatically tag incoming Tweets that contain a certain hashtag.
  • Using Twitter chatbots to streamline your customer service workflow.

Final Thoughts on Beginner’s Twitter Basics for Business

In this blog post, we talked about Twitter basics for business. If you’re planning to use Twitter for your business, make sure to make an interesting profile. This will attract your target audience.

To make your profile interesting, prefer using appropriate images on your profile and header photo. And also, make use of the bio section. You can use your bio to describe your business or lead followers into your capture page.

Lastly, remember to aim your tweets to your target audience and don’t automate everything.

If you have more questions about Twitter basics for business, leave them in the comment section below.

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Article: Beginner’s Twitter Basics for Business


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