Guide to Facebook Marketing for Dummies

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If you’re looking for a guide to Facebook marketing for dummies, then you’re on the right page.

Being new in the marketing industry these days entails having to know about how to use Facebook as a marketing tool. You will need to have every guide that you can get in order to learn how to market your products and services on Facebook effectively.

The guide to Facebook marketing will help you learn the hows and the whys first before really being able to post and gather an audience and potential clients there.

It should be easy, right?

Because Facebook is just another social networking site and it is by far, one of the largest and most famous social networking sites today.

However, Facebook has its rules and guidelines too. You might end up getting blocked or restrained to do things if you don’t read about how to properly market your product and services on the platform.

This is why I came up with my very own guide to Facebook marketing for dummies. I felt the need to set the record straight, that posting and gaining likes and comments about your product does not necessarily mean that you are doing things right.

So if you’re ready, let’s get started with our guide to Facebook marketing for dummies!

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Being a beginner means that you will have to start with the basics in Facebook marketing for dummies.

Aside from knowing the basics, you will also want to outsmart your competition when it comes to marketing on the platform.

Before diving into that, you should first know why one should use Facebook as a marketing tool for business.

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Using Facebook as a Marketing Tool

You’re probably asking yourself why you would still need this guide.

There are a lot of business owners who are using Facebook to post advertisements as there are also a lot of marketing services on Facebook  for businesses. And since Facebook has plenty of users every month, then it makes it a good place to market your products and services.

This is exactly why it’s important for you to use Facebook as a marketing tool. And this guide to Facebook marketing for dummies will help you reach potential clients. Now let’s move on to marketing on Facebook.

Marketing via Facebook

To start off, you will have to learn the basics of marketing your products and services on Facebook. It’s important to know which Facebook marketing tool you should use.

See, Facebook allows business people to post ads that leads to their websites. This method is often mistaken as the only way to market on Facebook.

What most people don’t know is that the first and basic step to market your business on Facebook is by creating a page for it and garnering likes for that page.

Once you have done this first step in this guide to Facebook marketing for dummies, you may go ahead and proceed to the next one.

Your First Facebook Page

Creating a Facebook page is the first step in Facebook marketing for dummies. A Facebook page has all the right features to market a business such as:

  • Links,
  • Messaging, and
  • Boosted posts.

Such features will help you reach your target audience

I know that by now, you are already wondering how you can create an effective Facebook page.

No worries, because in this guide to Facebook marketing for dummies, I’ll be giving you the steps to making your own Facebook page.

The first thing to do is to create your own account on Facebook. The account will let you assign roles like administrators, advertisers, and marketers, or contributors to the page.

Just find the “Create Page” button, provide the necessary information, like the business name, the page category, the address of your business, and the phone number.

Once all of that information has been provided, you may now set up the contents of the page such as the cover photo and the profile picture and all the necessary company information.

You just have to make sure that the information provided is straight to the point and specific to gain and retain their attention.

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Facebook Page Promotion

Creating a Facebook page is just the beginning of Facebook marketing for dummies. You can’t just have a Facebook page and wait for all the magic to happen.

You’ll have to find a way to promote the page and gain more audience and traffic.

You have to make your customers come to you. Posting ads and campaigns is the most obvious and most common way of doing this. However, every business owner knows that those ads should be effective and catchy.

You can also collaborate with influencers. Wait, what are influencers anyway?

They are people with huge following on social media. They are the ones who are most commonly referred to as endorsers.

In order to make the ads effective, you’ll first have to make sure that the influencer is someone who can effectively promote your products and services. The influencer should also be someone who will appeal to your target audience.

That’s always something that has to be mentioned in any guide to Facebook marketing for dummies.

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Facebook Marketing for Dummies

Afterward, you will have to make sure that your page is used effectively. You have to make sure that you are constantly and effectively interacting with your audience and potential clients.

Hence, you will need a marketing plan.

A marketing plan should help you interact with your audience, be ahead of your competition, and be efficiently informative of your business’ goals and visions.This is a crucial element of Facebook marketing for dummies.

After establishing your plan, you’ll need a strategy in place to follow through with that plan. So, you should post informative and catchy content about your business.

When I say catchy, you should be creative with the content that you create. You can produce quality and creative content by producing various content types on the platform.

These types are:  

  • Status,
  • Images,
  • Videos,
  • Links,
  • Facebook Live, and
  • Facebook My Day

Catchy and creative content will give you a higher success rate compared to your competitors.

Ultimately, the core principles of Facebook marketing for dummies are posting catchy content and having rapport with your target market.

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Conclusion

So, that ends my guide to Facebook marketing for dummies.

Just like any other process, you will have to start with the basics, make sure that the medium you are using is wide enough, and make sure that you are interacting with the right audience.

Also, you will have to maintain that interaction and do things to gain more and more followers.

You just have to create, communicate, and maintain. And, if you have any other questions about Facebook marketing for dummies and still need help, just leave your queries and stories below.

 

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ArticleGuide to Facebook Marketing for Dummies

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