Guide on How to Effectively Use Twitter for Business

Startup’s Guide on How to Effectively Use Twitter for Business - Social Media, Twitter, BUsiness

Have you been wondering how to effectively use twitter for business?

If this is so, then you should first know how to use Twitter. And by knowing, I mean really being able to use it for business purposes.

See, using Twitter the right way, means being able to effectively use it for your business. But, if you don’t know how to use it, then it won’t be a good idea to use it for your business.

One thing you’ll need to know is that unlike other social media sites, Twitter is a microblogging platform. And this means the platform calls for shorter content. Marketing on this platform will be a tad different compared with other social media platforms.

Yes, there are unique challenges if you want to learn how to effectively use Twitter for business. However, it will all be worth it since Twitter is still one of the best marketing platforms for businesses today.

This blog post will talk about how small businesses can benefit from using Twitter and you will learn how to effectively use Twitter for business.

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How to Effectively Use Twitter for Business

I can give you lots of reasons why you need to learn how to effectively use Twitter for business. Twitter can help you improve your sales, brand awareness, and your reach.

Twitter can boost the sales of small businesses. That is why 70% of them have decided to use this platform.

Somehow, this platform makes people feel more connected to the brands that they follow. There are also 70% of Twitter users who buy products based on what they see on their feed.

Imagine having your products and services posted on the tweet feed of that 70%.

This is why you need to learn how to effectively use Twitter for business. And here are the following steps to help you through this process.


Finding and Following Important People

First step on how to effectively use twitter for business is to know who to follow. You can start with your employees, business partners, and current clients. This will help you increase your brand visibility.

Doing this will enable Twitter to suggest similar people to follow. Those suggested users can be people who show interest in your business.

You should also avoid following random people. This might just cause unnecessary posts on your Twitter feed.

One step to learning how to effectively use Twitter for business is knowing which tweets you should pay attention to. Those tweets are generally from your target market.

These factors are important when you want to learn how to effectively use twitter for business because they will tell you how you can approach your potential customers.

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Make Engagement a Priority

Another way on how to effectively use Twitter for business is through prioritizing engagement.

Engagement is very important because it’s your key to success. Establishing engagement with your target market will help you gain their confidence and trust. And this is also tantamount to improving sales.

People tend to purchase from brands that they have had a connection with or with those brands that they feel they can trust.

And so, you have to make sure to post tweets that are grounded on the interest of your target market. People often retweet posts that they can relate to.

Another way is through participating into Twitter chats. They will give you more reach and engagement.

Having a conversation with people within the same niche will also increase visibility and will help expose your account to more users. Hence, gaining more and more chances of connecting with potential clients.

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Using Hashtags to Highlight Important Tweets

Because a user’s feed automatically refreshes every second, this platform has been known for showing real-time information.

This is needed because there are 500 million tweets that are posted every day. That translates to 347,222 tweets per minute.

This is why you need to make sure that your tweets won’t drown from that traffic. You’ll need the help of hashtags for your followers to easily see your tweets.

What is a hashtag, anyway? A hashtag is a metadata tag that is used in social media platforms. It consists of a word or phrase that clearly describes your tweet along with the pound sign.


Here are some examples of hashtags:

  •      #tbt,
  •      #atm,
  •      #ootd,
  •      #love,
  •      #fashion, and
  •      #cute.

Businesses often use hashtags when they have an event or an upcoming or ongoing promo. This is a brilliant tip on how to effectively use Twitter for business.

Attaching hashtags to your tweets will increase their visibility, especially when they are used for promotions and events.

Using hashtags properly will improve the scope of your reach enabling more customers to see your page.

You can have as many hashtags attached to your post as long as it’s related to your business.

Otherwise, it might cause a negative effect on your image. They might be considered as spam. This is why it’s important to use hashtags properly.

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Post a Variety of Tweets

Don’t only post promotional stuff on your tweet board. Twitter is a social media platform among all things.


You should maximize its features. Be sure to chat and establish a relationship with your audience, which is a good way on how to effectively use twitter for business.  


You must keep in mind that your audience use Twitter as a means to connect, not just a medium to see advertisements and promotions on.

Being able to say that you are doing a great job in business marketing means that you know when to back up when it comes to selling and advertising products.

It also means being able to sell your brand and establish meaningful connections with your audience.

To avoid annoying your followers, make sure to moderate the posts about your promotions and sales.

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Final Say on How to Effectively use Twitter for Business

Being able to use Twitter for your business means having more sales, better reach, and brand awareness. This is why you need to be meticulous in learning how to effectively use Twitter for business.

You need to make sure that you are following the right people, prioritize engagement with those people, and learn how to use hashtags. These are the things that will help you improve marketing your business.

However, you should not forget that this is also a social media platform and so you should be able to find a balance between promotional tweets and connecting with your audience.

For more questions about how to effectively use twitter for business, leave them in the comments below.


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1. Best Tips on How to Advertise on LinkedIn 

2. Guide to Facebook Marketing for Dummies

3. Your Quick & Easy Guide to Twitter 101 for Business

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ArticleGuide on How to Effectively Use Twitter for Business

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