How to Build a Business on Instagram Successfully

How to Build a Business on Instagram Successfully

Can’t find the right formula on how to build a business on Instagram?

You might be wondering how to venture your business with the use of Instagram. Particularly, when it comes to coping with its feed algorithm, growing genuine followers, and proper use of hashtags.

We’ve heard your stories, and it’s probably okay to feel a little bit fussy…

However, Instagram isn’t just for the fancy and aesthetic-perfect photo we often see on the feed. It could be an exceptional avenue for showcasing one’s business.

Today, I will share with you the proper ways on how to build a business on Instagram. We’ll go over detail per detail to attain your business’s success with Instagram’s unique platform.

Here’s How to Build a Business on Instagram

Instagram is one of the most booming social media platforms when it comes to marketing. However, you have to learn how to use Instagram for your business efficiently.

Instagram has more than one billion users across the world, with 80% of accounts following a business on Instagram. With these vast numbers, you’ll be sure to reach your existing and potential audience through Instagram.

With an Instagram business profile, businesses of any size can get analytics about their followers and posts, and promote Instagram posts as ads.

But before jumping over to specific points on how to build a business on Instagram. Let us know first what Instagram is.

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What Is Instagram?

Instagram is a free social-networking app made for photo and video sharing from a smartphone.

Just like other social networks, you can interact with other Instagram users by:

  • Following them,
  • Being followed,
  • Commenting,
  • Liking,
  • Tagging, and
  • Direct messaging.

Since Instagram is all about visual sharing, everybody’s main intention is to share and find only the best photos and videos. Plus emphasis on mobile usage and visual content.

Once you take a picture, Instagram filters – can transform images in a reminiscent of old polaroid-style prints and share your picture on your Instagram account and across platforms such as Facebook and Twitter.

Now that you know about Instagram, let us go over the step by step on how to build a business on Instagram.

Step 1: Set up a Winning Business Instagram Profile

Boosting your business in Instagram means setting up a winning profile for your business. Creating a business account is the first step you should do in building a business on Instagram.

Set up an Instagram Business Account to give people more information about your business with these 4 easy steps:


  • Step 1: Download and launch the app
  • Step 2: Tap Sign Up
  • Step 3: Set up a free business profile
  • Step 4: Post and follow users


When you set up your account, make sure you’ll be recognized as a business. Make your profile on Instagram a Business Account to get insights about your stories, posts, and followers.

With a Business Account you can:

    • Access Insights, it’s an Instagram’s built-in analytics tool to track your stories and promoted posts performance throughout the day.
    • A contact button to add your company’s email address, phone number, or address directions.
    • You can include your links to Instagram Stories.
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Add a Recognizable Name and Photo

The thing is to stay recognizable. The name and photo is seen by customers when they interact with your business’ account.

Your Instagram profile photo should represent your business, make sure to use a brand logo and your business name that your viewer can instantly recognize your profile.
You have to use a high-quality profile photo, not pixelated, and looks good on any device. Instagram’s dimensions for a profile picture on mobile are 110 x 100 pixels.
However, because profile photos are more prominent on the desktop, upload a larger pic, which Instagram will resize automatically.

Include a Link to Your Website

Switching to a business profile gives owners the privilege to add their website link. Which can also help boost traffic. If you have over 10,000 followers, you can put your website link in Stories and drive traffic from there, but this tactic doesn’t work for smaller accounts.

However, for small account owners, your Instagram bio is your opportunity to drive traffic to your domain or special offer organically, then add a CTA above your URL.

To add a URL to your bio, click the Edit Profile button and add your URL in the Website field. You can also use Emojis to make your CTA stands out. Most people opt for the down-arrow emojis to emphasize where users should click.

Write an Informative and Interesting Bio

Your website’s link is placed in your bio. Which makes it a good point to also include an interesting “about” to drive visitors’ attention. Make sure that it’s not only interesting but also informative.

Drive your visitors’ interest by showcasing a concise description of what your business does. Also, the tone must be crafted to appeal to Instagram’s community.

Add line breaks in your bio, so that your follower can quickly scan through your business information. You can also add emojis to split the text into parts.

Emojis can visually highlight specific keywords and make your bio even more scannable. But don’t go wild with too many emojis! Stick to the ones that visually communicate vital information about your business.

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Step 2: Create Content Strategy and Goals

Creating strategic content is a big YES! YES! Success for brands on Instagram isn’t just about taking and publishing attractive images. It’s the product of thoughtful strategy, a well-defined brand identity and effective community management.

To help you develop an Instagram marketing strategy, follow this comprehensive guide S.M.A.R.T. strategy in setting Instagram goals.

Which means:

  • Specific – Determine Your Objectives
  • Measurable – Determine Content Medium & Ratio
  • Attainable – Curate User-Generated Content
  • Relevant – Build Content Themes
  • Timely – Set a (Flexible) Content Calendar

Creating a solid marketing plan is essential to see results, including:

    • Frequency and schedule of posting,
    • Guidelines for brand style, and
    • Instructions for engagement.

Take note that visual consistency establishes brand identity.

Step 3: Post Creative and Professional Visual Elements

Instagram is a visual-centric platform, attractive photos, videos, and GIFs must be essential to the user.

Once you post anything profile, make sure that it should be catchy, attractive, consistent, and valuable to both users and visitors. You also have to make use of appropriate editing tools and filters to create professional-looking posts.

You’re building a brand, so make sure your photos come out presentable and professional.

Step 4: Grow Your Following

More followers on Instagram means a wider audience reach for your business.

Instagram is brand-friendly and equipped with business tools to help grow your account’s following. Know that a large Instagram following may mean more sales, more blog views, and a stronger brand community.

Some tricks to help grow your followings are:

  • Posting at the right time,
  • Steal your competitor’s’ followers,
  • Use the right filters,
  • Use of sponsored posts, and
  • Invite influencers for product reviews.

Use Hashtags

Adding hashtags to your photos makes it easy for people to discover your brand. Make sure that these hashtags are relevant to your business.

A branded hashtag is a hashtag that has your business’ name or anything that is related to your business. Examples of these are #TheIMConsultantServicesWay or #IMConsultantServices. Brand hashtags encourage your followers to share their posts using hashtags that you’ve created.

These hashtags help you widen your audience. Create a hashtag specifically for your brand. It might be your company’s name or a phrase with your company’s name.

One advantage of using hashtags is you can easily track your engagement and curate them.

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Offer Exclusive Promotions and Events

Social Media Today stated that 41% of Instagram users follow a brand to take advantage of perks and giveaways. Now, your goal is to give those followers that incentive. Promotions and sales must be up-to-date in your profile.

Loyal followers can also be rewarded. It can be done by exclusively updating them first hand of upcoming events, products, and services.

One way of updating them is by creating teasers to build curiosity and interest of the audience for new releases and openings.

Utilize Your Instagram Stories

Instagram Stories is a new Instagram feature. It displays photos, videos, and Boomerangs that only go live for 24 hours.

The Instagram users usually pay attention to what you also post on stories. These posts don’t have to be as high-quality as the posts on your feed.

You can use Instagram Stories for behind the scenes, quick updates, and more personal posts.

Step 5: Keep Track of Your Instagram Metrics

Accounts of loyal followers can be tracked as those who often like, comment, and share your posts. Keeping track of those can help you get hold of your account.

You can optimize your posting schedule at particular times and days when followers engage with your posts the most.

Final Thoughts on How to Build a Business on Instagram

Today’s post, I talked about how to build a business on Instagram successfully. Take note that making a sensible business profile requires effort.

Remember that there are key steps to follow. These are:

  • Setting up a winning business profile,
  • Creating content strategy and goals,
  • Posting creative and professional visual elements,
  • Growing your following, and
  • Keeping track of your Instagram metrics.

By following these steps, you’ll be able to create a strategic plan for building your business on Instagram. Just make sure that your business on Instagram contains clear marketing goals.

Once you are all set up and ready to level up, you may also check out my blog post about Instagram 101: Can You Advertise on Instagram to learn more about how you can increase your sales on Instagram.

If there’s anything you need to know, leave a word or two in the comment section below.

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Author: Mike Marko
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Article: How to Build a Business on Instagram Successfully

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