“How to Create a Business Plan and Mission Statement” written by Guest Contributor.
Are you looking to learn how to create a business plan?
When you have a business, having a solid business plan can literally help your business succeed. We had some initial success with our online business, but things really took off once we learned how to create a business plan and applied it ourselves.
That’s why I want to help you and show you how to create a business plan for your own business.
How to Create a Business Plan and Mission Statement
When starting a business it’s prudent to have a business plan. It’s like a roadmap for your success. It’s like an outline a company intends to take to grow their business.
Start with The Mission Statement
Within this plan is a mission statement.
A sentence or two that defines the company’s goals, ethics, and culture.- the what and who of the company.
This can be a powerful tool or meaningless hype depending on your intent.
Some people consider it something to quickly get done and check off the list of things to do. However, a well-written mission statement can be a great tool for clarity and communication of your business goals. Not only for yourself and employees but customers and the community.
It’s like a written vision board for everyone to see.
Example Mission Statements
Here are a few examples of some of the best mission statements:
Amazon-To be Earth’s most customer-centric company where people can find and discover anything they want to buy online.”
Virgin-Our mission statement is simple, yet the foundation of everything we do here at Virgin Atlantic Airways… to embrace the human spirit and let it fly.”
Trader Joe’s-The mission of Trader Joe’s is to give our customers the best food and beverage values that they can find anywhere and to provide them with the information required to make informed buying decisions. We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride, and company spirit.”
Intel: Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.
All of these mission statements are short, memorable and we know why they are in business.
Take Your Time
Give yourself some time to write it. It should be clear and concise. Even though it will end up being a couple of sentences long you’re going to need to brainstorm and edit several times.
These Questions May Help
- Start out with the following questions:
- Why did we start this business?
- Why are you in business?
- What do you want to accomplish?
- • Why will this bring value to people?
- Who is your customer? Get very clear on who this is. In this video Mike, talks about how to define your target audience
Advice from Richard Branson
Now take some advice from Richard Branson on crafting your mission statement
- Brevity is certainly key, so try using Twitter’s 140-character template when you’re drafting your inspirational message.
- You need to explain your company’s purpose-
- outline expectations for internal and external clients alike.
- Make it unique to your company
- Make it memorable
- Keep it real
- Just for fun, imagine it on the bottom of a coat of arms.”
Here is my challenge to you if you haven’t written a mission statement yet write one that reflects your true passions and values, using the guidelines above write on that reflects the difference your business will make in the world.
Final Thoughts on How to Create a Business Plan
Having a business plan can really make a huge difference in your success. We found it made a huge difference with our business. Follow these steps and learn how to create a business plan to help your own business.
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