“How to Get On the First Page of Google – 6 Key Rules to Getting Found” written by Mike Marko.
Do you want to learn how to get on the first page of Google?
There is a huge advantage to dominating search for keyword phrases.
I remember the days of having to use the yellow pages to find what you wanted. Back then you named your company starting with A to get on the top of that “search”. Eventually, that graduated to AA, and then AAA.
Where are the yellow pages now? I remember that last one I had was used to raise my monitor so that my monitor was more ergonomically setup (hmm… a possible topic for another blog post, but I digress).
Now it is all about Google. But Google is like the Wild, Wild West of search. There is no using AAA in front of your company name to get found.
Or is there…
While the AAA trick no longer works, there are some basic ways to improve Google ranking.
How to Get on the First Page of Google
What I’m going to show today only takes a couple hours work a day on average. This time includes researching keywords, writing the blog post, and syndication.
Keep in mind that Bren and I make most of our online income with our blog, and I’m going to show you what we do. It isn’t a fast way to build an online business, but a slow and sure way to build something that will last long term.
So roll up your sleeves… and let’s dig in. I’m going to show you how to get higher on Google search.
RULE #1 – Research for Low Competition Keywords
I get it. You see a cool keyword phrase like, “make money from home”, and you think cha ching! If you can rank for that keyword you can just sit on the beach and your biggest problem will be having enough suntan lotion.
Unfortunately, it isn’t the easy.
You can bust your butt building backlinks, and then wait and wait and wait…. Only to find that you are maybe on page 19 of the search results if you’re even found!
So stop wasting your time (and probably money).
There are hundreds and hundreds of keyword phrases you can go after that are a lot easier to get. When I do my keyword research, I create a list of keywords then use the list of ideas for future blog posts. I talk a lot about this technique in this blog post: How to Get More Leads with Keywords for Google.
RULE #2 – Stop Stuffing to Improve Google Ranking!
There used to be a time where the Google ranking rules make it advantageous to “stuff” your keyword into your blog post as many times as you could.
So how to rank higher on google if you can’t keyword stuff?
First of all, write more naturally. Would you enjoy reading a blog post where every second sentence has the keyword phrase? I know I wouldn’t.
Well, Google knows this and will look for people trying to game SEO (Search Engine Optimization).
A good general rule of thumb is to try to target having your keyword used roughly 1-3% of the total word count. So if you have a 9-word keyword phrase like, “how to get on the first page of google” (yeah, I just slipped in my keyword phrase… LOL) then in a 900-word blog post I want to target having it a 9 to 27 times in the blog post.
Now that isn’t all that hard. If you want to learn some techniques on how to insert keywords, even long ones like “how to get on the first page of google” (can’t help myself) then check out the blog post, How to Get Leads with Kalatu.
RULE #3 – Write Good Stuff
Sure you can write just to improve Google ranking, but then chances are it will read like crap.
What’ the point of writing a blog post if no one wants to read it? The main purpose of a blog is to collect emails… Yeah, it’s true. I know I catch a lot of people by surprise by saying that. But the concept here is that very few people buy on the first exposure to an offer. It can take seven or more exposures before they buy… it may even take months.
So capturing their email is KEY.
And to get them to trust giving you their email you need to write compelling content.
If you create poor content, chances are your visitor will bounce off your site never to return. What’s the point to perfect ranking if nobody stays around to give you their email?
And to make matters “worse” if Google sees a lot of people bouncing off your site, then your ranking will get penalized. Basically, if you write poor content that nobody wants to read then you are wasting your time.
Take the time to write good content.
Write naturally, and then slip in the keywords to make it seem natural.
You also want to include at least one image in your blog posts. Not only will it make reading your blog post easier (and more appealing) but it also helps with ranking in Google.
For more information on this topic check out, How to Keep Readers Engaged with Your Blog Posts and Reduce Website Bounce Rate.
RULE #4 –Know How to Rank Higher on Google with Meta
This is something that I find a lot of bloggers overlook. The Meta Title, Meta Description, and Meta Keywords are a pivotal part of knowing how to get on the first page of Google.
Now depending on the blogging platform, the Meta Title, Meta Description, and Meta Keywords can take on different names. For instance, this blogging platform (Influx Entrepreneur) uses these exact descriptions. Our other main blogging platform, Kalatu, calls them Share Title, Share Description, and uses the Tags to identify the Meta Keywords.
SIDE NOTE: As a general rule you should always make your Tags the same as your Meta Keywords. That’s why it’s cool that on Kalatu you only have the tags field and not Meta Keyword field.
Your Meta Title does not have to be the same as your blog post title. I will sometimes write it to grab people’s attention more in Google search, and then have a different title on your actual blog post (but still keeping things congruent). Both your blog post title and your Meta Title should have your main keyword phrase in it.
The Meta Description is probably the most challenging part of the blog post for me to write. This is like a piece of sales copy that people are going to see in Google search results, while at the same time you want to have the keyword mentioned twice. I have at times spent twenty minutes on the Meta Description on blog posts that I want to be really competitive with.
The Meta Keywords is just a list of the keywords you are trying to improve google ranking for and get found. List your main keyword phrase first. I also list the author of the blog post (Mike Marko or Bren Koger) as the last keyword phrase… you want to be found for your blog posts, right? Then I fill in the secondary keyword phrases in between.
RULE #5 – Tell The World
You aren’t done when you write the blog post. You need to syndicate your blog post. Tell the world.
I put out social bookmarks (often images with links back to the main blog post) on a lot of sites. Not only does this create a bunch of backlinks (which Google likes), but it also helps the blog get found on the search engines built into these different platforms. The list of sites we syndicate on includes Facebook, Twitter, Pinterest, LinkedIn, etc.
Instead of going into detail here on how we do this, check out 3 Things to Do Right AFTER You’re Done Writing a Blog Post.
RULE #6 – Pick a Blogging Platform To Help You Improve Google Ranking
You can follow all of these techniques, but if you don’t have a good blogging system then you’ll be fighting an uphill battle.
Sure you can have a self-hosted blog website, but it is basically like having a rowboat in the middle of the ocean. You have no support. With a good blogging network, not only do you have a bunch of other websites helping you get traffic (and they will) but you also get a lot more SEO power from the performance of the platform as a whole.
Now I’m not a techie on the exact reasons WHY this works. All I know is that from the 50+ blog sites we have, the Influx Entrepreneur and the Kalatu blogging platforms performed the best of all. While Influx Entrepreneur has done an amazing job for us ranking in Google and capturing keyword phrases that are highly competitive, Kalatu was a HUGE surprise for me. Empower Network outdid themselves on their version of their blogging platform.
So what did we do?
We now blog on both platforms and watch as both compete for the same keyword phrases. And let me tell you, it is an interesting competition. I can’t say whether one is better than the other, but they outperform all the competition.
Kalatu and Influx Enterpreneur are the pillars of our blog network. Together they give us the power to rank faster for keywords. We are in the process of rewriting content from Influx and putting it on our Kalatu blog, and then linking blog posts back and forth between each other.
I don’t know what else to say other than look at the results. Our influx blog post only has an advantage right now because we have a LOT more content on it, but our Kalatu blog will catch up.
So if you are serious about ranking in Google, I recommend getting both systems.
Recap on How to Get On the First Page of Google
Today we talked about six different rules you should follow to get ranked in Google.
- Research for Low Competition Keywords
- Stop Stuffing to Improve Google Ranking!
- Write Good Stuff
- Know How to Rank Higher on Google with Meta
- Tell The World
- Pick a Blogging Platform To Help You Improve Google Ranking
The key is to get into the routine of doing this regularly. Blog daily (or at least every two days), and follow these rules.
There you go… I gave you the secret formula on how we get a lot of our blog posts to rank.
Now for the tougher keywords… well, I’m going to leave that for the future. It gets a LOT more complicated (and will cost you money). But before you can even think of going after tougher keywords, you need to build a solid foundation of going after the easier keyword phrases. We had about 200 blog posts before we even attempted going after tough keywords phrases… yeah, I said that right. And now that we have 400+ blog posts we are going after even tougher keyword phrases.
But it all starts with a solid foundation of blog posts that go after easier traffic.
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If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review. Be sure to check out Digital Altitude in our Digital Altitude review.