How to Make the Best Marketing LinkedIn Profile

How to Make the Best Marketing LinkedIn Profile - Social Media, Tablet, Linkedln

“How to Make the Best Marketing LinkedIn Profile” written by Mike Marko.

Are you trying to create the best marketing LinkedIn profile that you can?

As a small business owner or marketer, you’re probably investing a lot of time and resource in building your brand on LinkedIn. And you want to make sure that the time spent on improving your LinkedIn profile is effective.

But… what was the best action you’ve done to productively improve your LinkedIn profile? And do you think these efforts are enough to get that best marketing LinkedIn profile you ever want?

If you aren’t sure, then you should put more effort into it.

With that said, today I want to help you get your best marketing LinkedIn profile by following some tips I’ll discuss on this blog.


Tips to Make the Best Marketing LinkedIn Profile

Making your brand noticeable on LinkedIn can be challenging. But the effort is worthwhile to make the best marketing LinkedIn profile you can.

Here are some tips to do it…

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1. Optimize Your LinkedIn Profile

The first thing you need to do is to optimize your profile.


You can start optimizing your profile by adding a profile photo and background image. It’s important to choose the images that are related to your business in order to make your profile look professional. Also, using the right images on your profile will help in making a good impression.


Aside from choosing the appropriate images, you also need to write a better description of your business. You’re only allowed to use  120 characters in describing your business so make sure that you make the best use of the allowed space.


To get the best of the 120 characters, following these tips in writing a business description:

  • Write in the first-person point of view,
  • Lead with the need,
  • Format your text, and
  • Add media.


2. Ask for Recommendations and Endorsements

The best marketing LinkedIn profile always creates a buzz in its niche.


That’s why it’s best to ask for recommendations and endorsements to make your profile relevant to your target audience.


Ask for recommendations and feedback from clients or colleagues who appreciates your work. Doing this isn’t only useful in creating a buzz in your niche, it also helps in building a credible online presence.

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3. Post a Regular Content

Posting regularly is an important aspect of marketing a business on LinkedIn.


You’ll gain more exposure by posting regular updates because content can get you engagement.  You just need to choose the type of content that’ll catch your target audience’s attention. I talk about that in the article, How to Promote Your Business with Pervasive Presence™.


Your content on LinkedIn should be based on the interests of your audience. Also, it should provide useful tips or information in order to get more get more engagement.


4. Create a Mobile Friendly LinkedIn Profile


Another thing to do to get the best marketing LinkedIn profile is to create a mobile-friendly profile. Since almost 40% of the LinkedIn users use the mobile app, you need to make sure that your profile is eye-friendly on a mobile device.


Layout and functionality of LinkedIn on computer and mobile are very different. But the information and content that you can find on your profile are still the same.


To know how your profile appears on mobile, try it on your own device.  You can also ask friends or colleagues to also check it on their mobile devices.


5. Follow Best LinkedIn Profiles for Ideas

Though you need to create a unique LinkedIn profile, it doesn’t mean that you should avoid looking for inspirations.  You also need to check the profile of the influential people in your niche because it can give you an idea of how to make a better profile than them.


With that said, consider checking the profiles of the following people because they’re included in the 5 of the best LinkedIn profiles of 2018.  Their profile can give you lots of ideas on how to enhance your profile.

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1St Best LinkedIn Profile

John Espirian is a relentlessly helpful technical copywriter and editor. If you checked his profile, you’ll see that he’s regularly posting updates to his niches with the use of LinkedIn videos.


2nd Best LinkedIn Profile

Amanda Webb is a social media trainer, speaker, and consultant. She shares her own personality and makes herself look approachable.


3rd Best LinkedIn Profile

Jess Ostroff is a digital marketing and executive virtual assistant. He’s more on having a summary with a conversational tone that attracts the reader to view more of his profile.

4th Best LinkedIn Profile

Jason Keath is an entrepreneur, writer, and digital innovator. He’s full of engaging media with content that gives attraction to his viewer.

5th Best LinkedIn Profile

Carla Johnson is a keynote speaker, storyteller, and writer. She makes her own web pages and presentations to show on her profile.


Final Thoughts on How to Make the Best Marketing LinkedIn Profile

That sums up today’s blog post about how to make the best marketing LinkedIn profile. Your LinkedIn profile will represent your business and that’s why you need to improve it and make it the best profile possible.

You can start making a better LinkedIn profile.

After that, the next thing you need to do is ask for recommendations and endorsements from your client, customers, or colleagues. Doing this helps in building your online credibility.

Also, you need to post regular, and relevant content. Doing this makes your LinkedIn page of interest to people in your niche.

Finally, make sure that your profile looks good on mobile.

That’s it!  

If you need to get more ideas on how to improve your profile, be sure to just check influential people in your niche.


If you find this blog post on creating the best marketing LinkedIn profile informative, or have further questions, feel free to leave a comment below.

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Article: How to Make the Best Marketing LinkedIn Profile


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