Five Instagram Ads Best Practices For Your Business

Top 5 Instagram Ads Best Practices for Beginners - Instagram, Ads, Social Media

Looking for the best Instagram ads best practices?

Now that you’re on this page, I’m guessing most of you have tried Instagram ads already but failed… right?

And you’re here because you don’t want to fail on your next Instagram ads.

I’m here to tell you that it doesn’t have to fail anymore. Why? Let’s put it simply, marketing and advertising on Instagram aren’t complicated.

What you need to be successful is a touch of creativity and a deep understanding of both your target audience and your brand. Of course, you have to know about Instagram ads best practices as well.

And that’s exactly what I’ll be talking about.

In this post, I’ll put into details some of the Instagram ads best practices and how they can help boost your business. This guide will be useful for your ad campaigns on the platform.


The Instagram Ads Best Practices for Businesses

Just a quick note: There are presently different types of Instagram ads that you should be aware of:

  • Video ads.
  • Picture ads.
  • Instagram lead ads.
  • Slideshow ads (multi-photo ads that play as a slideshow automatically).
  • Instagram Stories ads (time-sensitive ads that may be an image or video).
  • Carousel ads (multi-photo ads that viewers can scroll through).


Just like with other platforms, the costs of advertising will depend on the brand, audience, topic, and more.

Instagram’s median Cost Per Click (CPC) is a bit higher than on Facebook and Twitter.

This could be due to many things such as competition. However, you should also take into account that Instagram is the social platform with the highest user engagement rates.

And this is why some advertisers would say that paying a little more for Instagram ads CPC is okay. It’s because their ads are being shown to the audience that’s more likely to engage.

No matter what the case, it’s important that you know Instagram ads best practices. Most especially that you’ll be paying a little more for your ads, it’s just right that you know you’re getting the most of every cent.

Now, let’s get started on Instagram ads best practices that you must implement. These can help you get the most out of your money when you advertise on Instagram.

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1) Tell a Story


This is one of the most obvious Instagram ads best practices. Ironically, it’s still something that most people fail at with their ads.

As they say, “A picture’s worth a thousand words…” Those thousand words create the story.

Just like history’s most memorable photos such as Carter’s Starving Child and Vulture, Eddie Adams’ Saigon execution, the iconic photo of Winston Churchill by Yousuf Karsh.

The same rule applies to your ads whether you’re using pictures or videos. Your ads should tell a story. This will attract your audience to view the ad and read what it says.

In fact, if you tell a good story, your audience may even share it. And if they stick around to view the end of your ad, it’s likely that they’ll follow your Call To Action (CTA).

Don’t get me wrong, though. This doesn’t mean that you should only use your Instagram Stories ads. It’s because you can tell a story using the other ad formats as well.

A great example would be National Geographic’s Instagram account. In fact, even its posts tell a story that’s in my list of Instagram ads best practices.

Every single photo on their feed tells a story. In fact, NatGeo’s account is the most followed business account on the platform.


2) Know What You Want

One of the best Instagram ads best practices is to have set clear goals for your ad campaigns from the very beginning.

This is important. If you don’t, the rest of your plans can easily fail.

One perfect example is that you may invest in ads wrongly. You can easily fall into the trap of investing in ads that only build traffic for your site when what you really wanted was to gain higher conversions. Or it could also be the other way around.

That’s why it’s important that you ask these questions before you start putting your ads together:

  • What are your goals for this campaign? What do you want to get?
  • Is it brand awareness you’re after?
  • Are you looking to increase more site traffic?
  • Do you want more conversions?
  • Do you want to see an increase in content downloads?
  • How would you rank your goals in order of importance?


How you answer these questions will have a significant impact on your ad campaign. It can affect ad format, content, and budget.

That’s why it’s important that you identify your goals with these in mind. Thus, it makes it to my list of Instagram ads best practices.


3) Don’t Make Ads That Look Like Ads

Yes, I’m serious. Making ads that don’t look like ads is included in my list of Instagram ads best practices.


I noticed that consumers tend to respond better to ads that don’t really look like ads. And there’s really no surprise there.

Catch up, I’ll make you understand why this is one of my Instagram ads best practices. Think of your online or social media activity.

Now that you have the picture in your head, what’s the initial reaction of your brain when an ad comes up? You immediately ignore it, right? Most of the time, you don’t even bother to know what’s in it!

Now, if an ad comes up that doesn’t look like an ad, you’re less likely to ignore it. There’s a split second there that would make you consider it. And that’s all you need.

During that moment, it’s when you actually read what it has to say. It’s because it doesn’t look like an ad and it comes up and just like that, it fuelled your curiosity.

Some people think this list of Instagram ads best practices means they shouldn’t make well-produced, clean-looking ads. That’s really not the case.

Aesthetics is also important. So, make sure that your list Instagram ads best practices. This is very true, especially on Instagram.

All I’m saying here is that your ads shouldn’t scream “advertising” to people. It should look relatable and authentic.

In fact, authenticity is crucial. 86% of people (and 90% of millennials) consider it important when choosing brands, based on a 2017 survey.

The same server shows the 20% and 30% of millennials have unfollowed brands because of its unoriginal content.

Keep this in mind as another of your Instagram ads best practices. Focus on the originality of your ads.

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4) Be Consistent

… and we’re not yet done with authenticity. Because the fourth of our Instagram ads best practices is related to it.


Being consistent is you how you show your brand’s authenticity. That’s why your ads, regardless of the campaign, should follow a common theme in them.

When you create your Instagram ads, always pay attention to how it’s going to look. The same goes for the messages that it’ll carry.

For example, it should clearly represent your brand and what it stands for.

This is one of the more crucial Instagram ads best practices to keep in mind in multi-ad campaigns. When your ads are consistent, people who’ll see it won’t be confused by its message.

It’s also likely that they’ll act on your CTA. Always keep in mind that marketing is usually about repetition.

Another thing to remember is the rule of 7. You can also add it to your list of Instagram ads best practices. The rule of 7 clearly states that a consumer has to see an ad 7 times before taking action.

If a consumer sees different ads for the same campaign, this will still satisfy the rule as long as the theme and message are consistent. However, if your ads aren’t consistent, the consumer won’t likely follow through.

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5) Use Video Ads

I know I’ve listed all the Instagram ad platforms before I started with my Instagram ads best practices. However, video ads deserve a special mention here.

It’s because advertising on video format is bigger than ever. In fact, on the platform, 25% of ads are now in the video ad format.

Don’t get left behind, start investing in as well.

Just keep in mind that other Instagram ads best practices still apply to it. Have a clear goal, tell a story, make it authentic, and be consistent.

Make sure that your videos are short and sweet. Also, Instagram has a 60-second video limit.

Final Thoughts on Five Instagram Ads Best Practices For Your Business

In this post, you learned about the 5 Instagram ads best practices. Instagram advertising could be one of the best things that you can do for your business.

To get the results that you want, it’s very important that you observe Instagram ads best practices.

Here’s a recap of the Instagram ads best practices that I discussed:

  • Tell a story.
  • Know What you want.
  • Don’t make ads look like ads.
  • Be consistent.
  • Use video ads.


Instagram is really a powerful tool for your business. With this, you can boost your business and brand. In particular, Instagram ads can do a lot for your brand’s visibility and conversions.

Applying these Instagram ads best practices, you can gain success.

If you have any more questions about Instagram advertising, leave them in the comments section below.

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ArticleFive Instagram Ads Best Practices For Your Business

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