Learning What is SEO and How Does It Work?

Understanding What is SEO and How does it Work - Blog

Do you want to learn what is SEO and how does it work? 

A business that thrives online requires knowledge about SEO or commonly known as search engine optimization. 

SEO is a vital part of growing a business online.

The basic definition of SEO is that it is a set of strategies that help make websites rank and appear at the top page of every search engine. 

However, this definition doesn’t really give you everything there is to know about what is SEO and how does it work. 

This is why in this article, I’ll be giving you an explanation of what is SEO and how does it work.  

What is SEO and How Does It Work? 

As mentioned earlier, learning what is SEO and how does it work is very important for a website or an online business to thrive. 

It holds true for every business nowadays since most of them are using online marketing. 

A lot of businesses now are taking advantage of the internet to cater to customers and to establish their brands. 

This is where SEO comes in as a set of strategies that should be employed by every business owners nowadays. 

In fact, most business owners look to hire experts to do their SEO work for them. 

The real question now is, why do you need to learn what is SEO and how does it work if you can just go ahead and hire experts to do the job?

 The answer to that is knowing what is SEO and how does it work will help you in a multitude of ways.

 If you know how it works and you’ve done a lot of SEO training, you can go ahead and do your own SEO to save money. 

Also, knowing what is SEO and how does it work will help you select the right SEO company to help you do it. 

Whatever your reason may be, learning what is SEO and how does it work is one of the best things you can do for your business. 

It can help you make better decisions about your business online.  

Now that you’re  ready to know what is SEO and how does it work, let’s proceed with the basics.

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What is SEO? 

As mentioned,  SEO stands for Search Engine Optimization. 

This name was derived from one of the core strategies involved in the process,  which is the optimization of websites for search engines.

This particular SEO strategy is responsible for the enhancement of a website to gain more traffic from the SERPs.

However, that’s not the only SEO strategy that you should know about if you want to know what is SEO and how does it work. You have to know about the other strategies as well. 

 SEO includes off-site strategies. These are SEO techniques that do not involve optimization of the pages on the website. 

Instead, it focuses on off-site properties such as online directories to promote the website.  

For instance, SEO can promote the site on social media platforms through backlinks. 

All of these are important when it comes to answering the question what is SEO and how does it work.

How Does SEO Work? 

With the convenience that the Internet brings, it’s evident that people make use of the web every day.  

When you search for something on Google, it will show you all the websites that are most relevant to your query. 

For example, if you use a keyword like “love”, then the SERPs will come up with dozens of websites with topics related to love.

The first few websites that are on the first page of search engines are the ones that gets the most clicks. 

And this is how SEO can help you out. It can help your website appear on the first page of search engines today.  

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Variables of SEO 

After giving you the basic ideas that form what is SEO and how does it work, we will now proceed with the variables that affect SEO. 

Of course, we will need to dig deeper for you to fully learn what is SEO and how does it work.

Being able to know about these variables of SEO will help you get your website into the top page of SERPs 

Domain Authority 

If you want to learn what is SEO and how does it work, then you have to learn about Domain Authority (DA). 

DA is a tool that measures how relevant your website is to your niche or topic. 

One of the things that are used to measure your DA is your domain’s age and the number of backlinks the website has. 

As mentioned earlier, back linking is an SEO tactic that is crucial to generate more traffic to your site. 

If your site is highly relevant to your niche, a lot of websites will most likely use it as reference. 

Search engines love sites that have high-quality sites back linking to them.

This will make increase your DA. This is important when learning what is SEO and how does it work.

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Keywords 

The next thing you have to know about what is SEO and how does it work is keywords. 

See, answering the question what is SEO and how does it work will mainly lead you into learning more and more about keywords. 

I’ve mentioned earlier that keywords are the words that you type in a search engine to look for something.

These words are also widely used among developers and creators when they label their content for easier recognition.

 The first key thing you need to learn is how to use a set of relevant keywords throughout your content. 

This will show the search engine the identity of your site. 

If you’d ask me, you should go for low to medium competition keywords because they are easier to rank on search engines.. 

Aside from this, you can also use Latent Semantic Indexing (LSI) which are keywords that are closely related to your main keyword. 

For instance, if your post is about “Vanilla Ice Cream”, then you can also go for “homemade vanilla Ice cream” 

Furthermore, if you want to have an excellent on-page optimization, you can also use your target keywords as the title of your post. 

Those are just a few ways for you to properly use keywords when learning what is SEO and how does it work.

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Active Website

Another tip is to keep your website as active as possible. 

Search engines prefer active websites. 

Active websites are up to date and it means that they’re more relevant. 

If you truly want to succeed when it comes to learning what is SEO and how does it work, then you need to keep your website active 

Of course, to make this work, you have to have fresh and high-quality content that you post on a regular basis.  

Speed 

Next thing that you have to know when it comes to learning what is SEO and how does it work is that your site has to be fast. 

This is important because this says a lot about user experience on your website. 

Slow sites never make it when it comes to ranking in the SERPs because customers find it tedious to browse in a slow site. 

Aside from that, Google evaluates the speed of your website to gauge if it can give the users the best experience. 

This is why when learning what is SEO and show does it work, you need to keep in mind that the convenience of your customers is very important to your success. 

Design 

Personally, a website is excellent based on the readability of its content, functionality of its tools and overall design, and its mobility. 

These features will provide the best user experience. 

And this is why it’s important to keep those in mind when learning what is SEO and how does it work. 

Moreover, search engines are now implementing the mobile-first policy. 

This means that your website should be mobilefriendly for them to rank it. 

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URL 

Another thing that is favored by search engines is when your website has a very easy-to-read URL. 

This is because URLs that are easy to read are also easy to recall. 

Consequently, more users will be visiting your site because they already know the URL. 

You just have to make your URL descriptive and straight to the point so that it won’t be easily forgotten by users. 

Here are examples of perfectly structured URLs:

 

As you can see, the first URL is easier to read and to understand than that of the second one.

A user will most probably use the first URL instead of the second URL because it’s easier to type and remember. 

Length 

Lastly, and the most important thing that you need to remember when learning what is SEO and how does it work, is the length of your content. 

The longer the content, the higher chances of a page to rank high on search engines. 

This is because search engines will see your website informative through your valuable content.  

Also, a long content will increase the time and the frequency of your visitors on the website therefore earning you more traffic. 

You have to give value to your readers. 

Those are the things that you need to remember when learning what is SEO and how does it work. 

Final Thoughts on Learning What is SEO and How Does it Work? 

Today, I’ve shared with you about what is SEO and how does it work. 

I also showed you all the key factors that you need to learn about SEO and how it affects your website’s ranking. 

If you have further questions about what is SEO and how does it work, don’t hesitate to leave them in the comments section below.

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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