The 3 Best LinkedIn Marketing Software Today

Top 3 of the Best LinkedIn Marketing Software - Social Media, Marketing, Linkedln

For a successful LinkedIn campaign, using a LinkedIn marketing software is a great idea.

If you’re wondering which software to use, then you’re definitely on the right page.

Before we begin, let me just tell you that LinkedIn marketing software is in-demand. Business owners use the software to build connections and create a more solid presence on the platform. A lot of business owners also use this software to help make their jobs easier.

Due to its popularity, there are a long of LinkedIn marketing software today. And choosing which one to use for your campaign may be overwhelming.

This is why I’m here — I’ll simplify the process for you! How? In this post, I’ll list down my top 3 picks for LinkedIn marketing software and what you can get out of each.

Most Used LinkedIn Marketing Software

Just like the LinkedIn marketing tips that I shared, LinkedIn marketing software can significantly save time and money. With the right software, you can expect these benefits:

  • It allows you to identify and target the right customer demographic.
  • It allows you to collect inbound leads.
  • It allows you to establish and strengthen your influence, reputation, and network.
  • It allows for better content-sharing and popularity.

 

Based on these benefits, you can really see that LinkedIn marketing software can really help you achieve your goals on the platform. However, you’ll only get the success that you want if the following are true:

  • Your choice of LinkedIn marketing software is aligned and compatible with your goals.
  • You can use and maximize the software to your advantage.

With all of these said, these are already some of the most important things that you should look for in a LinkedIn marketing software.

First, it’s important that the LinkedIn marketing software can support your LinkedIn marketing strategy. It should also function in a way that is aligned with your marketing plan. Getting a tool that can’t function well based on your plan will be pointless.

Second, the tool must be user-friendly. You need a tool wherein the interface is easy to navigate.

Those are some important points that I considered in this list of the top 3 LinkedIn marketing software. I guarantee you that each one is useful and easy to use.

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1) LinkedIn Sales Navigator

When it comes to boosting sales, LinkedIn Sales Navigator is one of the best LinkedIn marketing software.

This software connects buyers and sellers. With that, it’ll help your marketing strategies become more effective.

However, just like most of the best marketing software today, you need to pay a certain amount to access its features. But the good news is that they offer a 30-day trial. You can try it out first with no commitment and see if it’s something that’ll work for you.

In the case that you find it useful for your marketing strategies, you can start paying monthly to use its features.

Trust me, it’s worth it. You can expect a return on your investment with this software.

Here are some of the features of the LinkedIn Sales Navigator:

 

  • It has an advanced algorithm that’ll let you search for the right prospects. Although LinkedIn already has excellent targeting features, imagine adding this? You’ll have a more efficient audience search on the platform.
  • It provides sales insights that will help you make the right decisions for your campaign.
  • It has PointDrive presentations that’ll allow you to publish your sales content. Thus, you no longer have to download it to view. This also records content views.
  • It provides real-time sales updates that’ll give you more insights into leads and jobs.
  • It features Customer Relationship Management (CRM) software integration that’ll deliver more convenience.

 

Aside from these, it has more features that’ll be beneficial for your campaign. The software comes in various plans.

For example, there’s a plan that’ll let you have a monthly allowance of up to 50 InMail messages every month. This feature may help further improve your sales on the platform.

2) Hubspot

 

In 2017, HubSpot was awarded the “Expert’s Choice Award” for being the leading CRM app in the market. And in 2019, the software continues to deliver. This is why it made it to my top 3 LinkedIn marketing software list.

What is HubSpot? It’s an inbound sales and marketing platform. Business can use it to attract more visitors, lead conversion, and gain sales.

Here are some of the features that this software provides that can help you with your LinkedIn marketing strategy:

 

  • Content Management,
  • Web Analytics,
  • File Manager,
  • Content Manager,
  • Landing Pages,
  • Conversion Tracking, and
  • CTAs.

 

HubSpot is loaded with features that it would take an entire piece just to discuss everything. Aside from the ones that I’ve listed above, there are a few you may want to focus on.

For example, the software lets you post content that will let you gain higher conversions. This is through landing pages personalization. In fact, the software can also help you optimize your CTAs.

HubSpot also offers data-driven insight that will help you make a more targeted campaign. You can also use this to monitor and track your social media engagement.

This software is also a good way to boost your sales because of its integration with Salesforce. This is an on-demand CRM tool that provides applications for organizations that are focused on sales and support.

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3) Keap

Let’s fire up your e-mail campaign sequence with Keap.

Formerly InfusionSoft, Keap is another great LinkedIn marketing software. How can it help your business?

It’ll allow you to collect data points related to marketing, leads, sales, payments, and your customers. You can import and store both online and offline contacts in one place.

What sets it apart from the other tools I’ve mentioned here is that this software has automation capabilities for eCommerce. You can do:

  • Better payment process,
  • Directly order forms, and
  • Easy inventory tracking.

 

This is also a great tool if you want to automate your efforts for your email marketing for your LinkedIn campaign.

You can simply use this for your LinkedIn campaign. All you have to do is import your connections into Keap’s CRM and take it from there.

 

Final Thoughts on the 3 Best LinkedIn Marketing Software

In this blog post, I talked about the best LinkedIn marketing software. Each software has its own features. However, each of them has the same end goals.

And that is, to make marketing on the platform easier and better.

I’ve given you the 3 best LinkedIn marketing software today. Here’s a quick recap:

 

  • LinkedIn Sales Navigator,
  • Hubspot, and
  • Keap.

 

With these tools, you can guarantee that you’ll be able to achieve your goals. You can also look forward to getting the best results out of any of these tools.

Just make sure that you choose the one that will work best with your marketing campaign.

If you have suggestions or comments about LinkedIn marketing software, leave a comment below.

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Suggested Articles:

1. A Business Owner’s Guide on How to Use LinkedIn Effectively

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3. There’s A Better Way to Manage Your Facebook Marketing Cost!

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ArticleThe 3 Best LinkedIn Marketing Software Today

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