9 Useful Tips for Small Business on Twitter

9 Useful Tips for Small Business on Twitter


Are you looking for useful tips for your small business on Twitter? Well, you’re not the first one!

Today, there are now more businesses that are discovering how valuable Twitter is when it comes to marketing. The social media platform proves to be easy to use, its active users continues to grow, and has some Google-indexed content.

Also, Twitter provides businesses with paid and free methods of gaining exposure on the platform.

These things simply show you how Twitter can significantly help your business. It’s obviously an awesome tool to build your brand online.

However, for you to succeed with Twitter marketing, you must know how to do it right. And that’s why I’m here. I’ll show you how and discuss with you several tips for a small business on Twitter.

Tips for a Small Business on Twitter


As I mentioned, Twitter provides a lot of useful functions. These functions make it a good platform to help market your small business. Also, it’s very likely that your target audience is already on the platform.

This only means that getting on Twitter to promote your brand is also a good move. Although big brands on the platform are the most visible, small to medium businesses still gain a lot of followers on Twitter.

And approximately 93% of the followers have the intent to buy. That’s really a good reason to market your small business on Twitter!

The platform is very versatile that it allows you to do the following:

  • Spread a message or announcement.
  • Build the identity of your brand.
  • Gather and respond to feedback.
  • Drive more traffic to your site.


However, keep in mind that all of these will depend on your knowledge on using the platform.

Here, I’ll share with you the 9 tips on marketing a small business on Twitter that’ll help you market on Twitter effectively.

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1) Create and Optimize Your Twitter Profile

To begin marketing your small business on Twitter, the first thing is to create a profile on Twitter.

Your profile should clearly represent your business and your products/services. Make sure that you’re also setting up a business account instead of a personal one.

It’s highly-recommended that you have a dedicated business account for your brand. This will help you keep your Twitter account focused on just your business. Imagine if you start tweeting personal messages on your business account?

That’ll definitely create confusion among your followers.

Also, your personal account information is likely different from your business account’s.

Check out the important Twitter profiles elements for business:


  • Twitter @name,
  • Profile photo,
  • Header image,
  • Pinned tweet, and
  • Profile bio (this is the description of your business course such as its location, etc.).


Want to know more how you can optimize these elements? Read my blog post on how to set up a business account on Twitter.

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2) Follow Relevant Users


Once you optimize your Twitter profile, the next step is to follow relevant users for your small business on Twitter

What you must remember when doing this especially for a small business on Twitter is to follow existing customers first. This is before you follow influential people in your industry.

Why follow existing customers first? It’s simply because they’re more likely to follow you back! They can also help in spreading word about your business account.

Another category of people that would be good to follow are your competitors’ followers. These users will give you insights into the problems of your competitors’ businesses.

This will also show you what your competitors are doing well. And when you have that information, you can implement it to your own strategies to help with market your small business on Twitter.

3) Make Quality Content

When it comes to boosting the visibility of your brand for your small business on Twitter, you need to deliver rich and quality content.

Quality content should:

  • Provide solutions.
  • Answer questions.
  • Deliver useful information, items, or events.
  • Entertain people.


Unsure how to make quality posts related to your niche? Check out what influencers in your niche post. Learn from their topics and their tweets.

It’s also a great idea to check out the content of your competitors. Study how they format their tweets and check out their tweets that get the most out of traction.

By doing this, you’ll be able to get an idea of the type of content that works for your target market.

As much as you can, avoid using Twitter for direct sales pitching. It’s not a good move to make for a small business on Twitter.

This is because Twitter is mainly a social networking platform. People are not on Twitter to get endless sales pitches. Instead, people on Twitter are there to socialize and get information.

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4) Schedule Your Tweets


When posting tweets, make sure that you’re doing it when your followers online. If not, it’s likely that they will miss your tweets.

This is important especially when you’re planning how much content you’ll post on the platform daily. Keep in mind that there is an average of 6,000 tweets are posted every second.

That means there are 500 million tweets per day!

And this means that your tweets can easily get buried and hidden from your target audience if you don’t schedule them right.

So, avoid wasting tweets. One way to do this is to study the days and times your followers are most active.

This will help increase the chances of getting high engagement when marketing small business on Twitter. If there’s a conflict in schedule, you can use tools to help with tweet scheduling.

One tool that you can use is the Buffer app. This will help you schedule your tweets according to different time zones.


5) Get More Retweets


Retweets are very important during the initial stages of your marketing on Twitter. Retweets will help you extend your reach and at the same time, attract more followers.

With that said, doing everything that you can to get more retweets as a small business on Twitter is a good idea. There are a lot of ways to do this. The most first and most obvious would be to retweets others’ content.

Retweets are actions of reciprocity. This means that if you retweet the content of others often enough, it’s very likely that you’ll get retweets also.

Another way to encourage retweets is by posting photos or videos. When marketing a small business on Twitter, you can also make use of numbers and statistics tweets to get retweets.

If you need more advice about making your content retweetable, read my post on what to post on Twitter for business.

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6) Add Personality to Your Tweets

On Twitter, it’s important that you have a personality. This makes you interesting, makes your tweets look more authentic, and it helps establish the identity of your small business on Twitter.

As much as possible, your tweets should have that personal touch. When you reply to a tweet, don’t send a generic message. Instead, personalize it.

Personalized tweets can also help boost engagement. Even though you’re on the platform to market your business, don’t forget that it’s still a platform for engagement.

Interact regularly and personally with your followers.

7) Take Advantage of Twitter Trends

Another way to boost the exposure of your small business on Twitter is by using trending hashtags.

If you see hashtags that you can use for your business, include them in your tweets. This will help you get more visibility.

But before you go overboard, make sure that you use these hashtags moderately! You don’t want to spam users’ feeds.

8) Track Your Performance

When marketing your small business on Twitter, it’s important that you track your performance. This will help you determine if your strategies are working out or not.

Keeping track of your performance is advisable. You can easily do this by using Twitter analytics and other third-party tools.

Keep an eye on the number of mentions that you get per week. Also, track the number of people who have followed and unfollowed you. You should also pay attention to the posts or ads that seem to be getting the most traction on the platform.

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9) Sustain Activity

If your small business on Twitter isn’t active on the platform, then the tips I mentioned above will not make sense.

When marketing on Twitter, there should be a stead and direct activity. You need to tweet, retweet, and interact with others to see results.

Never let a day pass without posting a single tweet on the platform. In fact, most brands post at least 5 tweets a day!

Also, sustain activities that tend to get a lot of engagement. You have to always keep in mind that your activity on the platform will help establish your presence on the platform.

Combine that with what you said and on on the platform and you’ll get the trust that you need for your small business on Twitter.

Final Thought on Tips for Small Business on Twitter

Social media marketing campaigns may bring a lot of challenges, but don’t let that stop you. Getting your small business on Twitter will do a lot for your brand.

Also, it’ll help promote what you are offering and at the same time, establish your brand’s image, spread messages, and drive traffic to your site.

And the most important thing is, if done right, this can really grow your business.

I presented to you 9 tips to help you with that. Here’s a recap:

  1. Create and optimize your Twitter bio for your small business on Twitter.
  2. Follow relevant users for your small business on Twitter.
  3. Create quality and rich content.
  4. Tweet when your followers are active.
  5. Encourage others to retweet your tweets.
  6. Add a personal touch to your tweets.
  7. Follow Twitter trends.
  8. Keep track of your marketing performance.
  9. Stay active on the platform.                                         

Doing these will help you make the most out of Twitter. If you have any questions on how to market a small business on Twitter, leave a comment below.


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Article9 Useful Tips for Small Business on Twitter

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