Steps on How to Use LinkedIn for Business

7 Ways on How to Use LinkedIn for Business - Social Media, Business, Linkedln

If you still don’t know how to use LinkedIn for business, then buckle up because you’re in for a ride.

LinkedIn is one of the goto social media networks that a lot of marketers rely on. It’s great for people who are searching for B2B marketing.

 In fact, 94% of B2B marketers are already on it and are sharing their content. There are also 80% of B2B leads that are from LinkedIn. 

See, 45% of its users are from upper management or people who are in charge of decision making. 

Furthermore, 2 new members join the platform every second. 

This is why it’s important for you as a marketer to know how to use LinkedIn for business. 

However, knowing how to do this will require time and effort. 

I’ve unlocked some of the steps on how to use LinkedIn for business and I’m ready to share them with you. 

How to Use LinkedIn for Business 

Using LinkedIn for business means building more connections. Being on this platform is all about connecting with people you know and those people they know. 

This is the most powerful reason why you need to do your marketing on LinkedIn for business. 

LinkedIn will enable you to connect with multitudes of people. It will be able to grow your network and improve your reach. 

Now, how do you do all that effectively? Here are the steps of how to use LinkedIn for business. 

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1.) Encouraging Employees to Connect 

First on this steps on how to use LinkedIn for business is making use of your employees and colleagues to grow your audience. Obviously, your employees will be your greatest advocates.

 They will be very beneficial for your LinkedIn profile. 

So, when you add them to your profile or once they follow you, you’ll also be able to tap on their networks and widen your reach. This is necessary if you want to know how to use LinkedIn for business. 

After connecting with them, encourage them to connect with you via LinkedIn so that you can improve engagement on the platform. 

Also, tell them to mention your position in the company for awareness. This can also help you establish authority and trust on LinkedIn. 

For you to be more acquainted with how to use LinkedIn for business, you need to learn how to work with your own networks and existing circles. 

The more people you persuade to share your content and connect with you, the more compelling your profile will appear. 

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2.) Publishing Quality LinkedIn Content 

No social media marketing strategies have succeeded without the involvement of high quality content.

 This is very necessary if you want to know how to use LinkedIn for business effectively. 

Make sure that you publish engaging and valuable content that are relevant to your niche.

Furthermore, LinkedIn recommends that you publish or schedule at least one post per weekday. 

This will keep your LinkedIn account active and up-to-date. Moreover, sharing blog posts and relevant content from other people or news articles is also a trend here.

You might want to ride the trends on this one.  

It’s very important to take note that learning how to use LinkedIn for business means knowing your target audience very well and satisfying them. 

Another way would be to use your articles and ask your employees to publish those articles with external links leading to your site. This will also promote and improve more traffic. 

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3.) Uploading Quality Media Content 

Like I said earlier in this article, LinkedIn is a platform that is good for B2B marketing because it’s a professional and businessbased site.

However, this does not mean that you have to lessen the involvement of multimedia in your content.

 This is because multimedia can highlight your business’ uniqueness. And if you want to learn how to use LinkedIn for business you will need to know how to make use of your business’ unique qualities. 

You need to make sure that the content that you publish is rich with multimedia content. You may go ahead and add photos, videos, and graphics to those content. 

These posts will be very good at gaining more followers for your page. This will generate more interest. 

Aside from this, you may also go ahead and link your YouTube channel to your LinkedIn page to expand your reach. 

4.) Taking Part in LinkedIn Groups 

In essence, LinkedIn is also a social media site. And this is why learning how to use LinkedIn for business also means being able to connect with other people by being social. 

I’m not only talking about posting, sharing, and commenting. I also mean that you have to take part in groups that are related to your niche or your industry. 

This platform is made for professionals to connect with other professionals. It’s best that you use it for just that. 

Making use of LinkedIn Groups when learning how to use LinkedIn for business is very important because they help you connect. At the same time, it helps establish your brand on the platform. 

Also, being a part of a group will also attract more visitors to your page.

 If you want to widen your networks when learning how to use LinkedIn for business, be part of these groups. 

 Furthermore, you can create your own group on LinkedIn and invite other people to join.This will help you establish authority in your industry. 

You may add this group to your company page in the long run as a featured group to add to the page’s authenticity.

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5.) Making Use of LinkedIn Showcase Page 

If your company has lots of brand messages, then it’s important to make use of Showcase Pages when learning how to use LinkedIn for business.

These are like subdomains of your company page. Users can follow these pages without following the main company page. 

To make your own Showcase Page on LinkedIn, just click the “me” icon at the top of your LinkedIn Page. Then choose your company page in the “manage” section. 

Or you can just tick on “Admin Tools” and then select “Create Showcase Page”. 

6.) Understanding LinkedIn’s Algorithm

This is about to get technical so it’s best that you pay attention to this part if you want to learn how to use LinkedIn for Business.

 LinkedIn provides a lot of information about its algorithm. Its algorithm is basically designed to make the feed more user-friendly and enticing. 

Mainly, it focuses on the quality of the content. 

Another thing that the platform focuses on is the initial user engagement. Why? 

This is because it indicates the relevance, significance, and the quality of the content that is being measured. 

Consequently, you have to make sure that your posts speak to your followers and that you give them enough reason to engage. 

The algorithm of this platform also checks posts for spams and other things. So, you have to make sure that you aren’t spamming anyone via personal message because that can also be detected. 

Furthermore, their goal is to keep the quality of the platform’s content in shape. 

This is why you have to make sure that your posts are relevant and valuable when learning how to use LinkedIn for business.

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7.) Investing in LinkedIn Ads 

Just like in other social media sites, it’s vital when learning how to use LinkedIn for business for you to also invest in LinkedIn ads. 

Ads on this platform serves as the key to make a more focused strategic decision. They will also help when it comes to reaching out to your target audience. 

LinkedIn has a lot of ad formats. Knowing how to use them will also be able to help you in your journey learning how to use LinkedIn for business. 

You may use sponsored contents and widen your reach. Then, you’ll be able to draw more attention to your Company Page. 

Another option is making use of text ads. This ad that functions via pay-per-click and appears on various pages on LinkedIn. 

Then, there’s the most unique type of ad on LinkedIn called the Sponsored Mail. These are mails that are kept within LinkedIn. 

Final Thoughts on How to Use LinkedIn For Business

 

To conclude today’s post, those are the 7 tips on how to use LinkedIn for business. 

Just a quick recap, LinkedIn is the most perfect platform for B2B marketing nowadays. It offers a wide array of professional networks that you can engage in and promote your brand. 

Here are some of the steps that we have discussed when it comes to learning how to use LinkedIn for business: 

  1.     Encouraging employees to connect with you on LinkedIn
  2.     Publishing valuable content.
  3.     Uploading rich media as part of your content.
  4.     JoiningLinkedIn Groups.
  5.     Making use of Showcase Pages.
  6.     Understanding the LinkedIn algorithm.
  7.     Investing in LinkedIn ads.

 

All you have to do is to follow all these steps on how to use LinkedIn for business and you will be good to go. 

If you have further questions concerning how to use LinkedIn for business, please don’t hesitate to leave them in the comments section.

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Author: Mike Marko
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Article: Steps on How to Use LinkedIn for Business

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