The Best Things To Do When Using Twitter for Business Marketing

Best Practices On Using Twitter For Business Marketing - Blog

Using Twitter for business marketing is important. However, not all business owners know how to do it right. 

I’ve seen the common mistakes of business owners on the platform. 

Some has tweets for several days per week. Others tweet so much about their products to the point that Twitter flags them for span. 

Don’t worry, though. You don’t have to fall into either of these two categories. 

Also, you have to know that using Twitter for business marketing isn’t really hard. All you have to do is use it the smart way. 

One thing that you should always keep in mind when using Twitter for business marketing is how you’re going to use the platform. 

The use of the platform is all about you gaining more reach as well as deeper insights into your industry. It’ll also help put your brand in a more positive light

Check out my comprehensive guide to Twitter marketing to learn more about that

On the other hand, if you want a shorter version of that topic, then read on. 

In this blog post, I’ll help you with using Twitter for business marketing. You’ll learn all the right ways here. 

 

Tips on Using Twitter for Business Marketing

You don’t have to be an expert to create an effective strategy in using Twitter for business marketing

It’s ready easy to understand and implement the Twitter best practices for your business. Of course, some of them will require more effort than others but eventually, you’ll find things easier to manage as you gain more tools to use. 

One example of the best practices is the consistent posting of content. 

You can maintain consistency by using a tweet scheduler when using Twitter for business marketing

However, before we dive into that, let’s start with the basics first. When it comes to best practices in using Twitter for business marketing, we start first with your Twitter bio. 

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Make a Good Bio

When you’re making your Twitter bio, ask yourself how you want people to remember your brand. 

Your bio must reflect well the identity of your brand when using Twitter for business marketing. The bio should perfectly describe your brand and it should leave a mark on people. 

I know the space is limited to 160 characters and that’s a challenge. So, what I suggest is to support your bio with a website link. 

This will direct users to your site if they want to know more about you. However, don’t let that website link make up for the entire bio. 

Having a proper bio is important. In fact, research shows that accounts on the platform with longer bio tend to have more followers

Again, this doesn’t mean that you have to use up all the space in your bio. That’s not a guarantee that it’ll get you more followers. 

All you have to make sure is that you have a short and good bio. A bio that will give users a clear sense of what you do. 

Your bio will also serve as a reassurance to your existing customers that the Twitter account belongs to your company.

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Engage With Users

 

For businesses, followers are very important on Twitter. Your followers are your primary audience. 

Your followers are also the ones who are very likely to like, retweet, or share your content. 

One of the best ways to get more followers is by engaging with them. You can engage on Twitter by liking their tweets, retweeting, and more. 

Don’t know where to start with engagement when using Twitter for business marketing? Here are some ways that can help you out. 

Send a Tweet

One of the reasons why you’re using Twitter for business marketing is to make your business more visible online. In order to do so, you have to be active on Twitter. 

Users tend to follow active accounts. Because there’s really no point following an account that rarely posts content, right? 

This also means that you have to tweet regularly. However, don’t tweet just to remain active. 

Your tweets should always bring value to the table. And it should always be brand-related. 

To give you some ideas, check the trending topic or hashtags within your niche and work your way from there. You may also check competitors’ and followers’ tweets to see what they’re talking about. 

Create Your Own Circles

To kickoff your Twitter account, start with your own circles. Ask your employees, family, friends, relatives, and colleagues to follow your account. 

Most of them will do this. And it’s very likely that some of them will ask for a follow back and that’s perfectly okay. 

Treat this as a foundation of your followers on Twitter. And the good thing is, they personally know you. 

They will definitely help you spread brand awareness on the platform. They might even write you with good testimonials as well. 

If ever they do write you testimonials, make sure that you thank them on the platform. This is also a great form of engagement. 

Interacting with your circles will get the attention of other circles. In turn, this may help you increase your engagement on the platform. 

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Connect With Influencers

Today, social media influencers are a huge help when you’re using Twitter for business marketing. They can help you widen your reach. 

These influencers are also seen as social media celebrities. They have a strong influence over users on the platform. 

Thus, they can influence users to follow the brands that they trust and are loyal to. 

When you’re using Twitter for business marketing, you’ll find it easier if you connect with the right influencers. That’s what you really have to take the time to evaluate influencers before you get someone to promote your brand. 

In the case that you’re not familiar with the influencers within your niche, you can use a tool. Followerwonk is a great tool to help you find influencers in various niche. 

The tool can also help you find users within your business circles. It will also help you profile your followers. 

Another marketing tool that you can use is Hootsuite. This tool will let you interact with influencers privately. 

You can use the tool to chat with them. From there, you can build a strong professional relationship. 

And once the foundation is there, you can then collaborate with them. This is a smart way of using Twitter for business marketing

Follow Mentions and Hashtags

One of the reasons why businesses are using Twitter for business marketing is that it’s a great way to do an audience and competition research. In your case, you can do this by searching for mentions and hashtags on the platform. 

All you have to do is enter the name of your competitor or a certain hashtag in the search bar. This will provide you with all relevant results. 

This is a great way to find out what your competition is doing. And when you have that information, you’ll be able to create strategies that will make you better than them. 

Also, by checking out what your competition tweets will let you create better tweets that will stand out. 

This is also a great way to keep track of their latest product updates. 

Aside from keeping track of what your competitors are doing, you should also take time to read tweets that mentioned your business. 

This will help you find feedback about your product or service. And to make it even better, it gives you the chance to reply to the feedback. 

Make sure that your replies are helpful, engaging, and informative. 

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Have Creative Visuals

Since Twitter has a restrictive character length for your tweets, that doesn’t mean that you can’t express your creativity here. 

One of the best ways to do so is to have creative visuals through the form of media. This includes photos, videos, memes, and GIFs. 

When using Twitter for business marketing, you can’t go wrong with these. You can even use Twitter cards with visuals. 

These visuals will help increase your retweet and engagement rates. The visuals are also a chance for you to deliver more info to your followers. 

For videos, Twitter has a length limit. Currently, you can upload videos of up to 2 minutes and 20 seconds. 

Make Use of Twitter Analytics and Marketing Tools

When using Twitter for business marketing, you have to use Twitter Analytics. 

This tool will let you see tweets that have good reception. It will also show you what strategies require modification. 

Some of the things that you’ll get out of this tool are: 

  • Top interests of your Twitter followers,
  • Replies, clicks, and retweets by time of day,
  • Tweet reach percentage, and
  • Video completion rate.

 

And that’s just the beginning. With all the information that this tool can bring, you’ll be able to refine your strategies when using Twitter for business marketing

However, there are other tools that you can use aside from Twitter Analytics. There are many tools that can help you improve how you’re using Twitter for business marketing. 

There are some that will let you manage Twitter accounts. Others will allow you to schedule your tweets. 

If you’re interested in using tools, check out my post on the top Twitter tools for business

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Final Thoughts on The Best Things To Do When Using Twitter for Business Marketing

Using Twitter for business marketing is beneficial for most businesses today. However, you will only find it effective if you know how to do it right. 

Start by creating an attention-grabbing bio. This is where users will first learn about your brand. 

It’s also crucial when using Twitter for business marketing to engage with others on the platform. This will help you gain more followers and will help you boost your brand’s visibility. 

You should also look at the platform as a good research tool when you’re using Twitter for business marketing. The tool will let you see what your competitors are up to. 

The platform is also a great way to read feedback about your products and services. 

To make your tweets even more effective, use creative visuals. Using Twitter for business marketing this way will help you gain more attention. 

Finally, you should also consider using Twitter Analytics as well as other marketing tools. These tools will help you gain more information that can help you improve your marketing efforts. 

If you need help in using Twitter for business marketing, contact me or check out our services

If you have any questions about using Twitter for business marketing, leave a comment below.

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Best Practices on Using Twitter For Business Marketing - Mike Marko

Author: Mike Marko
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Article: Best Practices on Using Twitter For Business Marketing

 

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