The Google SEO Guide for Starters

The Google SEO Guide for Starters

Search engine optimization or SEO plays an important role in driving traffic to sites, acquiring new clients/customers, and being visible online. It provides tons of opportunities to show off your services or products on the global stage.

But the thing is, the process is quite tedious.  You can’t just build a website, put up a blog post, and let your luck take over.

It doesn’t happen that way. Most search engines are being powered by complicated algorithms.

Instead of trusting to luck, you have to factor in all you know of those algorithms and use that knowledge in your favor.

Just getting started in the SEO world? That won’t be a problem at all.

In this Google SEO guide, you’ll learn how to boost your website traffic and get more exposure for your business.


Google SEO Guide for Your Site

Did you know that big names in the commercial search engine industry — names like Google — fuel the most web traffic? Hence, it is important that you follow and pass the guidelines of Google SEO.

Otherwise, you’ll surely miss out on a lot of the traffic that could help your business grow.

So here’s a good Google SEO guide which can teach how to market your site and increase its traffic. You can begin your journey to better business performance now by reading everything you need to know about SEO.  

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Create Good Page Titles


Don’t just ignore page titles. They are a vital aspect of doing good SEO.

In crafting a page title, always make something that is interesting and worth sharing. Ensure that the pages are written uniquely and described accordingly. If possible, use concise yet simple words in explaining the content.

Want more advice on creating titles for SEO? Here are some tips that can help:


Home Page Title


Indicate in the title your business’s name together with other crucial information about your site. You should think about trying to include a keyword in here too. Most of the time, Google inspects
the home page title so it can identify the topic of your web page.

Post/Other Pages Titles

The same thing goes for other pages or posts. Their titles should clearly determine their purpose or function. Use your creative mind in making these titles to lure searchers.

Set up an Informative Description


Another tip in this Google SEO guide is to do your page description meta tag. It simply provides your target audience, Google and other search engines an overview of your page.

For your information, Google has the right either to utilize a certain part of your content as your description meta tag. That’s when you haven’t provided a specific description for it to use.

So as much as possible, provide that description. That way you have more control over what people using Google will see when you appear in their search results.

Here’s a simple guideline to creating an effective description:

  • It is important to come up with an attention-grabbing description. All products, pages or posts in your website must be written uniquely as well.
  • It must contain 140 to 150 characters only.
  • Don’t do keyword stuffing.
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Learn How to Do Permalinks

Permalinks are the URLs for pages on a website. They’re easy to type and easy to remember, which is why they’re called permalinks (or links that are more or less permanent).

How can you make permalinks even easier to remember for people? First, make them easy to understand. A permalink that has actual words in it is easier to recall than one that’s just a mix of random characters.

Second, use hyphens to separate words in the permalink.

Finally, avoid making them too lengthy but try to keep them descriptive. If they refer directly to things shown in the page itself, they’re easier to remember.


Use Internal Links Right

 

Google uses links to find out what content on your site is related and what the value of that content is. Internal links are just one of the types of links it takes into account.

Internal links are ones that lead you from one page on a website to another page on the same website. Having these links is crucial for your SEO.

Adding the right links ensures that Google understands the relevance, the relationship and the value of pages.

However, there are certain rules to follow to effectively use internal links:

  • Use them to make navigation of your site easier for users, not for the sake of search engines.
  • When linking to another page, try to use the destination page’s full title as anchor text.
  • Try to avoid using “click here” as the anchor text for links.
  • Don’t put too many internal links in a single page.

 

Always Make Use of the Right Formatting

One more tip in this Google SEO guide is to learn how to format.

Before posting anything else, make sure you do some basic formatting on your website’s content.

If you’re formatting your content properly, visitors will find it easier to understand. Search engines may also get a better sense of which pieces of content are most important on your page, e.g. based on heading hierarchy.

 

In terms of improved user experiences, here are some basic rules to follow:

  • Make use of special font formatting like bolded text to emphasize keywords.
  • Keep your paragraphs and sentences short to make them easier to read.
  • Format headings appropriately, e.g. H1 for titles, H2 tags for the next headings, etc.
  • Make sure your page’s font is easily decipherable.

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Optimize Your Images

Another tip in this Google SEO guide is to make sure your images are optimized.

Optimizing your image is necessary when boosting your site’s traffic.This also enhances the user experience.

There are several things you can do to optimize images:

  • Compress them so that you can lower their size (which makes them load faster).
  • Use Alt Text to add a textual description to each image.
  • Give images file names that have keywords or describe what they contain.
  • Store all of the images on your website in a specific folder, to make them easier to find.


Make Sure You Have Good Page Speed

The next tip in this Google SEO guide is to think about your page speed.

Having good page speed is a ranking factor. Fast websites improve the user experience. It’s one of the things that can encourage the visitor to come again.

In addition, a website that loads in less than 4 seconds can have more benefits like ranking better in search results. It also gets more page visits and more conversions.

Have Mobile Friendly Websites

The next tip in this Google SEO guide is to be mobile-friendly.

A significant number of searches performed each day are through mobile devices. It’s an important thing that you design your websites to be user-friendly.

A study showed that the number of searches using smartphones is steadily increasing when it comes to making online purchases. So to drive traffic and possible leads to your website, you must provide a mobile-friendly version for your users.

 

The best way to do that is to adopt a responsive website design.

That means making a website that has been designed to take smartphone browsers and screen formats into consideration.

Publish Good Content

 

This is one of the most important tips in our Google SEO guide. A website with good, original, quality content can do so much in the long run.


Good content makes a reader stay longer on the page. With that said, your content must deliver what’s promised in the title.

The post must also provide an accurate description. Make sure to check your text for typos, spelling and grammar mistakes. When including facts, always make it to a point to include references.

Don’t Forget Fresh Content Too

The next tip in this Google SEO guide is to always offer new content.

Aside from having good content, having fresh content is also an incentive for visitors to come back and for the search engine to visit your website.

When you always have something new to say about the niche or topic you’re covering, you give people a reason to visit. However, you must avoid publishing pages with similar content.


Check Your External Links

Just like with internal links, external links are also important for SEO. These are links in your website that point to other sites.

Just make sure that you don’t link to spam websites with inappropriate content. Choose links that have no broken links. It’s also vital to check the links in your comments section, as they must have the no-follow attribute.


Learn to Use Webmaster Tools and Analytics

Google and Bing have webmaster tools. This is where you register and submit your website for SEO purposes.


After submission, you may visit the webmaster central and get valuable information about your website.


There are a lot of advantages you can get from using these webmaster tools and analytics. For example, submitting to Google’s Webmaster Tools can tell you about problems with your site. It can even tell you the number of links you have for your site.

Meanwhile, using Google analytics let you keep an eye on how people interact with or visit your site. This lets you learn which pages and links get the most action.

It also gives you a ton of other data you can use to improve your site’s performance.


Final Thoughts on the Google SEO Guide for Starters

 

Today, we talked about how you can start boosting your website through this Google SEO guide. SEO or Search Engine Optimization isn’t just something you do so easy… It takes time and more importantly, willingness to do it right.


Just remember to put concentration on improving your website. Promote your website using techniques that work and are safe. The world of SEO is complex. But with the right guidelines, marketers can easily work their way up the rankings.

Through this Google SEO guide, you’re just a step away from lifting your site in Google’s results pages. Just remember to do it properly and appropriately. Don’t worry, it takes time — but you’ll soon get there.

If you have more questions about topics related to this Google SEO guide, let us know in the comments section below.

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