Twitter Marketing for Business Tips and Tricks

If you’re one of those people who have been spending all their time, effort, and money in Twitter marketing for business and you still haven’t gotten the hang of it yet, then this post is totally for you. 

This is because I, too, have tried numerous times to do Twitter marketing for business and have failed a lot of times! 

At first, I thought that Twitter is a total waste of time. But I was wrong. 

After some trial and error, I’ve finally found the tricks that helped me with my Twitter marketing for business. 

And that is what I’ll be sharing with you today on this post. I’ll give you all the tips and tricks that I’ve learned for Twitter marketing for business. 

Twitter Marketing for Business Lessons


Twitter was able to implement the dissemination of spam and automated bots in 2018. 

That gave way to Twitter’s 326 million monthly active users which are 9 million less than the previous months. 

Consequently, this made Twitter more and more interesting because of its healthy community. 

Of course, it’s still difficult to find ways to get the attention of people on Twitter. 

However, in this post, you’ll be able to find some tips and tricks that will help you with your Twitter marketing for business. 

Twitter Profile Completion 

Let’s start with the basics. You have to complete your Twitter profile and make sure that it’s follow-worthy. 

There are two things that people will see your profile as. It would be either attractive or unimpressive. 

For it to be deemed as attractive, you have to follow these tips and tricks.


Tell People About You


To complete your profile, you have to make sure that the Twitter profile represents your brand.

This is why you have to include every important detail about your business within the 160-character limit of Twitter bio. 

You have to make sure that the information that you include are those that will boost your business’ credibility and will depict it as a top-notch business.

 Telling people about your business is one of the most basic yet vital steps in Twitter marketing for business. 

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Being Lively


Make a Twitter header that will tell people about your business.  

You also have to make sure that your Twitter profile image is recognizable and that it clearly represents your business. 

Pin your most popular tweet to the top so that people will find it easier to recognize you. 

You have to keep those details lively with humor and entertainment. This will not only entice people but will keep them glued to your profile. 

Entice More Followers


To entice more people to follow you on Twitter, you have to make use of your bio. 

Include the URL of your other social media accounts and your website. 

Also, don’t forget to add keywords. 

You can use hashtags. Make sure that you insert them in sentences so that people will better understand what your profile is all about. 

Once you have done all these, it’s time that you learn about all the tips and tricks when it comes to content. 

Use Videos for Engagement


Since Twitter is a social media platform, you have to make sure that you post quality multimedia content such as videos. 

Videos are the ones that have grown to be more and more in demand on the platform. 

Tweets with videos get 6x more engagement compared to plain texts and images. 

This is why you have to make use of videos along with your tweets as frequently as possible. 

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Limitations and Requirements of Using Videos


Using videos on Twitter is great. However, you have to remember that there are also other requirements and limitations when doing it. 

Here are the requirements and limitations that you need to follow when using videos in your Twitter marketing for business:


  1.     Don’t let the video exceed 3 mins.
  2.     Minimum resolution for videos on Twitter is 32 x 32 while the maximum is 1920 x 1200 or 1200 x 1900.
  3.     Maximum file size is 512 mb.


If following these limitations does not work for you, then you can try using the live video feature of Twitter. 

Twitter Live Videos


Twitter also has live videos same with Facebook and Instagram. 

To do this, you have to click on the compose icon, then the live video button. 

The live video will be broadcasted on your profile and in the feed of your followers. 

Live videos get more engagement because people love watching unscripted and real-time events. 

Also, if your viewer missed the live video, they can still watch it later by visiting your profile. 

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Strategically Post Tweets


The next tip for your Twitter marketing for business is to know when to post your tweets. 

You have to post your tweets when your audience is active. 

It’s easy to be consistent when posting tweets regularly. However, no matter how hard you try and no matter how frequent you post stuff, your efforts will only be wasted if you don’t post them on the right time. 

Be Updated with Your Metrics


There is a lot of room for improvement when it comes to Twitter marketing for business. 

This is why it’s extremely important for you to check your metrics. 

To do this, just go to  Twitter analytics in your Twitter business account. Then, you will see the following:


  •     Number of Tweets reach,
  •     Most influential tweets, and
  •     Most retweeted tweets.


These will give you the insights that you need for your marketing strategy. 

And it will help you decide which part of your Twitter marketing for business campaign works well and which ones need improvement. 



It’s very important for you to interact with your influencers when Twitter marketing for business. 

They will help you widen the scope of your reach and will also give more credibility to the business. 

Influencers are known to be established individuals on social media and they are seen as reliable media personalities. 

Make sure that you’re interacting with someone that is relevant to your niche. 

Once you’re noticed by these influencers, you’ll also get noticed by their audience. 

Twitter List


Making use of a Twitter list is one of the most helpful tricks when it comes to Twitter marketing for business. 

Twitter lists are often ignored by most people. However, I strongly advise that you take advantage of these lists as you can categorize sponsors, influencers, and partners when using them. 

This tool will make your life on Twitter marketing for business easier. 

Final Thoughts on Twitter Marketing for Business Tips and Tricks


I’ve walked you through my Twitter marketing for business tips and tricks. 

These tricks will help make your life easier and will guarantee that you won’t be wasting time and effort for useless antics on the platform.

 You have to make sure that you completed your profile well and that you have established your brand by knowing when to post and what to post. 

Also, it will help if you make use of videos and be mindful of its requirements and limitations. 

Furthermore, you can make use of Twitter live videos to entice engagements. 

And lastly, make sure to connect with your influencers and organize your interactions through Twitter Lists. 

If you have further questions on Twitter marketing for business,  do not hesitate to leave them in the comments section below.


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