Proven Ways on How to Use Twitter Effectively for Business

How to Use Twitter Effectively for Business

Do you wonder how to use Twitter effectively for business?

If yes, then this article is for you.

Most businesses spend most of their time marketing on Twitter. But, they still cannot get the results they want. The number of followers isn’t increasing, and no users are clicking their links.

If you’re one of them, don’t worry!

Don’t lose hope thinking that Twitter won’t do any help at all. Twitter has vast numbers of active users with a total of 326 million. About 100 million of this count are using Twitter daily.

This shows Twitter is continuously growing. And it becomes a great platform for your business.

When you know the basics, your Twitter account become a lead-generating marketing channel. You’ll be able to engage more followers and more traffic to your website.

To do all these, you need to learn some tips to know how to use Twitter effectively for business. Here in this blog post, you’ll learn more about it.  

Essential Tips on How to Use Twitter Effectively for Business

In this modern world, we cannot deny the relevance of social media for businesses. In 2018, there are already 3.196 billion active social media users. This means that you can target a lot of users audience on social media.

Marketing on social media has become essential for businesses. This is the best way to reach customers today.

And with that, choosing the big social media platforms to focus your business on such as Twitter is clearly an excellent choice.

Today, many social marketing tips and strategies are found on the Internet. One of the most popular topics is about how to use Twitter effectively for business. This is because many businesses are looking for ways to improve their lead generation.

In this blog post, you will learn about some of the best tips on how to use Twitter effectively for business.

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Use of Twitter Cards

Knowing how to use Twitter cards is a huge part of  how to use Twitter effectively for business. Twitter Cards help your tweets stand out. Think of it as having an “edge” to your tweets.

Twitter Cards carry information relevant to your content.

There are four types of Twitter cards to choose from:

 

  • Player Card – displays audio/video/media,
  • App Card – directs download to a mobile app,
  • Summary Card – indicates thumbnail, title, and description, and
  • Summary Card with Large Image – Contains a more detailed image.

 

You can set up Twitter cards on the specific page on your website. When someone tweets a link to that page, a Twitter card will attach to that tweet.

No matter who’s tweeting the link, the Twitter cards work. This means that you can have your tweets to link to the pages you have set up the Twitter cards for.

Here are the reasons to use the Twitter Cards

 

  • Adds data in a tweet without increasing the original tweet’s length.
  • Gets the credit for your content.

 

Most blog posts about Twitter will include Twitter Cards. Twitter Cards have a significant impact on your Twitter marketing.

Twitter Cards are easy to use. Use them by simply following the steps below:

 

  • Choose a Card you want to use.
  • On your website page, insert the correct meta tags.
  • To test, run the URL on the validator tool.
  • After implementing Twitter Cards on your website, go to http://smo.knowem.com/. Enter your website address here to see if your Twitter Cards are set up appropriately.
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Increase Your Twitter Followers

I know you’re here to know how to use Twitter effectively for business. Another essential tip that I can share with you is to get more followers on the social media platform.

The followers that you gain are likely to comment and retweet your posts. Also, having a huge number of followers on Twitter shows credibility.

If your followers increase, the traffic and engagement also increase. This means you get more leads.

Increasing your Twitter followers is one of your primary goals. This is one of the answers on how to use Twitter effectively for business.

To do it, you need to create relevant and retweetable contents. Doing so will encourage engagement.

Twiends is an app you can use to gauge your Twitter’s growth. Don’t hesitate to use apps which can ease up while you are learning how to use Twitter effectively for business.

Use Twitter Ads to Create Your Email List

An email list contains the emails of people subscribed to your email newsletter. People who subscribe to newsletters show brand interest.

You can also use your email list for ads targeting.

Ad targeting is best when you create a website’s email list. This is essential to improve on how to use Twitter effectively for business.

The Tailored Audiences option in Twitter ads is where you upload your email list. After that, Twitter will match those email addresses with the registered users. This, in turn, will target them for Twitter ads.

Use RiteTag to Generate Hashtags

 

Learning how to use Twitter effectively for business requires the use of hashtags. Hashtags are useful. The hashtags allow you to grow engagement and this also promotes marketing organization.

But, are you unsure of which hashtags to use in your tweets?

There is a tool called RiteTag that you can use. The tool lets you identify the appropriate hashtags to use for your tweets. All you have to do is enter a keyword and the tool will generate a long-list of hashtags for you.

This tool also measures the following:

  • Frequency of the hashtags being used,
  • Frequency of the retweets posted,
  • Frequency of the tweets containing links,
  • Frequency of the tweets containing images, and
  • Frequency of the views from the tweets.

This data will allow you to choose the most appropriate hashtags for your tweet posts.

Hashtags are proven to boost audience engagement. This is another effective marketing strategy when learning how to use Twitter effectively for business.Join our Private Facebook Group

Use the Pinned Tweet Tool

A part of learning how to use Twitter effectively for business is to use the pinned tweet tool. The pinned tool is like an instant billboard to your profile.

The pinned tool places a certain tweet at the top of your timeline. Pinned tweets are a great tool to draw attention to your profile visitors. Pinned tweets are usually in the form of updates, news, events, or promos for your brand.

Pinning tweets is easy.

Click the three dots under your tweet and select “Pin to your profile page.” But, if you want to pin something more important, you should unpin the before pinned post.

Understanding pinned tweets are essential. This is one of the aspects you need to know when learning how to use Twitter effectively for business.

Final Thoughts on How to Use Twitter Effectively for Business Success

I hope you learned some of the best ways on how to use Twitter effectively for business.

The Twitter strategies above can help you with how to use Twitter effectively for business. It can help achieve your goals and increase your brand’s revenue.

Use all the available tools to learn how to use Twitter effectively for business. The tools include Twitter Cards, hashtags, Ads Targeting, and pinned tweets.

You can also check out my previous blogs.

If you have inquiries on how to use Twitter effectively for business, comment down below.

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Suggested Articles:

1. Tips on How to Promote a Business on Twitter

2. Is Facebook Ads Marketing Effective For Your Business?

3. Essential Tips and Tricks on Using Twitter to Promote Business

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Author: Mike Marko
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ArticleProven Ways on How to Use Twitter Effectively for Business

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